Firefighter 360 is the latest augmented reality iPhone App from Presselite, creators of the Tube and London Bus apps, recently upgraded with their AR updates. The user must use their iPhone (and hose... Provided) to put out the fires which can appear in any 360 degree direction, and save the women which also appear.
Pic 1 - Fireman 360 augmented reality iPhone app
Not only is it pretty cool putting out the fires on commuter's backs while killing time on the train, but it again demonstrates that AR doesn't have to be simply for the techy folk among us. I must admit that although this is certainly not the best example we have seen (I do prefer examples such as Kia's 'Go Hamster Go'), AR based games have been near non-existent on the iPhone which seems like a massive opportunity for growth next year. So yes although it hasn't got the best graphics, but it certainly is laugh, and for 59p is worth a dabble.
Pic 2 - Fireman 360 augmented reality iPhone app
Related Posts:
Top 10 Augmented Reality Adveritising Campaigns… so far
Top 10 Augmented Reality Adveritising Campaigns… so far - PART 2
Tuesday, 17 November 2009
Firefighter augmented reality iPhone game hits iTunes
COD 5 Nazi Zombies IPhone Game
Yes that's right, as if destroying the record books wasn't enough for the Call of Duty franchise with 'Call of Duty: Modern Warfare 2', Activision has now released an iPhone game version of the hit DLC shoot 'em up 'Call of Duty: World at War: Zombies' available on iTunes from yesterday.
Pic 1 - 'Call of Duty: World at War: Zombies'
Not only is the game getting some very positive reviews, but it is fully multiplayer over Wi-Fi, and there are also promises of future downloadable content releases. We have already seen a big shift by the gaming industry for high quality versions hitting iTunes with the likes of Rock Band and Need for Speed, and so it will be very interesting to see how this area of mobile develops in time.
Thursday, 6 August 2009
Axe - 'Double Pits to Chesty' Viral and iPhone App
As part of the recent 'Double Pits to Chesty' campaign, Axe have released a series of videos, the latest of which is battle of the skaters, which sees Ryan Sheckler, Greg Lutzka and Jereme Rogers in a quest for one upmanship. To achieve this they attempt the 'Double Pits to Chesty' a move that involves spraying yourself under the arms and across the body!
Video - Ryan Sheckler Axe Skate Film Double Pits to Chesty - Trailer
To also support the campaign Axe have launched the 'Axe Pogo Extreme' iPhone App. The free application is a ridiculously addictive game, where the user is tasked with bouncing upwards to collect Axe cans using the iPhone's accelerometer functionality while pulling off tricks in order to win the girls heart (well the girl on that level anyway)! 
Pic 1 - 'Axe Pogo Extreme' iPhone App
Users can also play a freeplay mode which enables them to connect to Facebook to share their scores among their friends.
Pic 2 - 'Axe Pogo Extreme' iPhone App
Related Posts
Axe - '100 Girls' Hair Crisis Relief Campaign
Monday, 27 July 2009
Spotify iPhone App preview
It's nearly upon us. Quite possibly one of the most anticipated music apps, and from what I've seen, and heard, in my view one of the best. Set to be available for premium subscribers via the App Store.
Video - Spotify iPhone App in action
As Spotify continues to grow, now at 2.15M UK unique users alone, the Spotify application will allow users to listen to individual songs, full albums, or even create playlists, which users can store songs to listen to offline.
Friday, 10 July 2009
Apple App Store Turns 1 (a good excuse for a fact or two)
Happy Birthday to the Apple's iTunes App Store which turns 1 today. Apple has celebrated the fact by highlighting it on the iTunes front page, and putting together this page (below) with a rainbow arrangement of apps, similar to the Pulsing Wall of iPhone Apps posted last month. In the full spirit of all things app related I thought that it was the perfect excuse for some app related facts (as much for your amusement, as for giving myself a place to find them all again in the future).
Apple iTunes App Store Trivia:
1) The App Store first opened its doors on the morning of July 10th 2008
2) The most expensive app sold in the App Store was the 'I Am Rich' app released in August 2008, this was "a work of art with no hidden function at all", with its only purpose being to show other people that they were able to afford it. It cost a whopping £599.99 ($999.99). The application was removed from the App Store the day following its release, on August 6, 2008, however Six people had allegedly already bought it before it was pulled.
3) The one billionth app downloaded was "Bump", created by Bump Technologies, was downloaded by Connor Mulcahey, age 13, of Weston, who was hailed the grand prize winner of Apples one billion app countdown contest.
4) US blog 'Busted Loop' revealed after some research that in order to buy all 55,732 apps that were available as of 7th July 2009 you would need to fork out $144,326.06 (An average of about £1.60 per app to you and me).
5) In May 2009 Pinch Media analyzed 30 million iPhone app downloads and discovered that only 5% of users will open either a free or paid app 30 days after the initial download.
Related Posts:
Apple Celebrates 1 Billion App
Pulsing Wall of iPhone Apps
Friday, 19 June 2009
Tuesday, 9 June 2009
Pulsing Wall of iPhone Apps
Yesterday was the WWDC event, where Apple wowed passers by with a 5x4 matrix of cinema display monitors, sprinkled with thousands of iPhone app icons, which pulsed as they were downloaded. 
Pic - Apples - Wall of iPhone Apps at WWDC event (Photo Credit Techcrunch)
Although according TechCrunch this wasn't quite real-time, I think you'd agree from the picture it looks pretty awesome. The video below shows the display in action, although I failed to spot the one or two that I have actually downloaded.
Video - Apples - Wall of iPhone Apps at WWDC event
It's reported that there are now 50,000 applications now available in the Apple App Store. With more than a billion downloads now recorded as posted last month (Apple Celebrates 1 Billion App Downloads on iTunes)
Enjoy!
Monday, 1 June 2009
MINI IPhone App - Openness
A few weeks ago MINI launched their iPhone App for the new MINI Convertible, and their 'Stay Open' campaign. Allowing the user to find out that life's more interesting when you stay open, the objective of the app is to find our how open they are? There is a link to iTunes for the app at the bottom of this post for those curious.
The first thing you do is to select one of four levels of 'Openness', from 'New to this open thing' to 'Open is my middle name', at which point using the phones GPS function you are located, and served suggestions of strange and interesting activities based on where you are. 
The list activities range from things such as dining on a zebra steak, to rendering a naked person in pastels. You can then save these to a list, or send to a friend in order to test them on how open they are, there is also a chance to take a 360 look at the new MINI Convertible.
The application does state that is for those 18 and over only, but is free, and offers activities in 10 cities over the UK including London, Manchester, Cardiff, Edinburgh.
The app can be found here: The MINI IPhone App - Openness
Related Posts
MINI United Celebrates 50th Birthday
MINI Clubman Viral - 'Have you seen that?'
Monday, 27 April 2009
Apple Celebrates 1 Billion App Downloads on iTunes
To mark the milestone of 1 billion application downloads by iPhone and iPod users on iTunes, Apple run a number of homepage takeovers on New York Times, Wall Street Journal, and CNET.com. The takeovers once again show the continuous clean and simple creative we associate with Apple, and finishes by thanking consumers for their help (shown below).
The one billionth app downloaded, "Bump" created by Bump Technologies, was downloaded by Connor Mulcahey, age 13, of Weston, who was hailed the grand prize winner of Apples one billion app countdown contest. For this he received a $10,000 iTunes gift card, an iPod touch, a Time Capsule and a MacBook Pro (not bad going for an app costing a couple of dollars).
Apple '1 Billion App Downloads on iTunes' (New York Times) - Image 1
Apple '1 Billion App Downloads on iTunes' (New York Times) - Image 2
Thursday, 25 September 2008
Best Ads on TV Podcast
Best ads on TV have launched their very own Podcast, and best of all, it's for free! Every week users will be treated to best 6 TV spots in the world courtesy of Best Ads on TV as a podcast on iTunes, to enjoy whenever they want.
The Podcast is already proving a success, with the Best Ads on TV Podcast ranked as follows on the Video Podcast Charts:
#2 in Australia
#2 in New Zealand
#18 in the UK
#19 in Canada
#36 in Portugal
#63 in France
#66 in Ireland
#66 in Norway
#71 in Sweden
#85 in Belgium
#91 in Italy
You can access the Best Ads on TV Podcast here!!
Hats off to Adverblog for the tip off.
