Nike 'The furture has been written' ad, released to follow 'Write the future' campaign

Following the result of the World Cup 2010, Nike have released a follow up to their 'Write the future' advert with a new ad for the Spanish market 'The future has been written'.



Video - Nike 'The future has been written' advert

Top 10 Viral ads 2008

As a break from the barrage of Christmas ads we are now awash with, I am happy to see lists such as the Top 10 virals for 2008. The Top 10 virals for 2008 list as compiled by GoViral based on compiling numbers of views from Youtube, Dailymotion, Metacafe, Break and Vimeo, with the rankings adjusted by taking into account a "people's verdict". Enjoy!

1. Wassup 2008 - Obama presidential campaign



2. SFW XXX Party Invitation - Diesel



3. Kobe Bryant jumps over an Aston Martin - Nike



4. Extreme Street Football - EA (FIFA Street 3)



5. Take it to the next level - Nike (Directed by Guy Ritchie)



6. "Jesus Shot" - EA (Tiger Woods 09)



7. Bean Counter - Apple



8. Unboxing - Samsung Omnia i900



9. Fate – Leave Nothing - Nike



10. Adam and Eve - Centraal Beheer




Via - Guardian

NIKE TV Widget

Here is a neat little widget from Nike featuring a collection of videos that can then be sent or uploaded onto pretty much anywhere you wish (Facebook, Blogger etc).



I think this is a fantastic example of how online formats can be used to enhance a camapign, and engage audiences in new and interesting ways.