Britain's Got Talent 2011 YouTube Competition

Once again Britain's Got Talent is nearly upon us, and this year to ensure they continue to recruit the best the UK has to offer a competition will be held on YouTube giving a handful of people the chance to audition in front of the judges. Users are being asked to upload themselves and their unique talents to YouTube via the Britain's Got Talent channel by the 24th March to be in with a chance of winning.


Video - Britain's Got Talent Entry Competition

I think this a great extension to an already very successful programme, and like it or not, it is always a positive move when fresh ideas can be introduced in order to keep viewers engaged in the format before people have a chance to get bored. Although this recruitment process is nothing new and has been done many times before, it is becoming increasingly important for channels such as ITV to build upon the content they have in order to prolong the talkability of shows like Britain's Got Talent.


Pic - Britain's Got Talent 2011 YouTube Channel

OXO Factor.com Competition

It's that time again, the X-Factor is nearly upon us, and now it's the turn of the the viewing public and their families to show us what they've got. OXO have launched the OXO Factor competition, giving one family the chance to have their self made ad appear on TV on the night of the X-Factor final, as well as £10,000.





To tie in with the launch of the competition the famous cube is undergoing a redisign and will become 'X' shaped (apparently allowing it to crumble easier)! Finally someone answered my letter!!

Xbox Shockwaves Guitar Hero 100

Shockwaves together with Xbox have launched the Shockwaves Guitar Hero 100 "Summer of Music 2009" to find the Ultimate Guitar Hero here in the UK. Offering a wide range of prizes and free content to users getting involved. In order to enter download the Shockwaves gamerpics (either play and win, or tournament), then play along to your favourite World Tour tracks (Tournament tracks: Motohead - Overkill, Oasis - Some Might Say, The Enemy - Aggro).



A nice idea, plus free stuff always works in grabbing a bit of attention. This is also a good way of hitting the Summer festival scene, with XBOX always having a good presence at the key festivals. Footage of the "Shockwaves Summer Of Music" will also be made available for everyone to keep up to date, which if anything like the below YouTube example is sure to be strangely amazing.

Samsung 'The Last Call' 24-Hour Dance Off

This evening will see the start of a 24-hour dance-off as part of 'The Last Call' campaign for Samsung's BEAT DJ music phone. As of 6pm tonight 100 people from all across Europe will compete in a 24-hour silent disco as part of the campaign listening to music on their phone with the aim of dancing uninterrupted until 6pm tomorrow night.





If at any time throughout the 24-hours one of the competitors receives a call or text, they are out. The prize for the last man or woman standing will be €10,000 to take the Swedish singer September out to dinner, and keep the left over money.





The whole event can viewed on the www.thelastcall.tv, and viewers are also able to tweet during the event, view the playlist on Spotify, and upload images to be projected. Over the last few weeks, the dancers have been busy making their pleas to not receive calls or texts during the dance, so Good Luck team GBR!!





Update:


... and the winner is:

Philips Vs. Wolfboy Twitter Competition

The Philips Vs. Twitter competition launched this week, giving people the opportunity to walk away with a brand new Cinema 21:9 TV. The idea is simple... Tweet exactly what you would like to challenge Philips with using text, or links to images, or video, and follow @Philips_vs to read the incoming entries.



Video - Philips Vs. Wolfboy Twitter Competition


The winning entry will be filmed and shown around the web, to secure the entrant Worldwide fame!


Good luck!


Via Illegal Advertising

Builder's Breakfast Crowned Walkers "Do us a flavour" winner

It has been announced that after 4 or so months of being on our shelves, a winner to the Walkers "Do us a flavour" competition has been announced. According to Brand Republic over a million people entered the competition with Builder's Breakfast eventually picking up 232,336 votes, more than 10,000 in front of Onion Bhaji, which came in second. Fish & Chips came in third with 218,270 votes, followed by Crispy Duck & Hoisin (176,184), Cajun Squirrel (116,777) and Chilli & Chocolate (114,775).



The prize for the creator of the winning flavour of the competition which was originally launched in campaign kicked off in July 2008, not only won £50,000 presented by Heston Blumenthal (above), but will receive 1 per cent of future sales. Not bad considering over 1.2 million people entered, including myself (Spicy Italian Meatball). The campaign included a raft of media activity mainly focused around a bespoke video channel, ‘Do us a flavour TV' on Yahoo!, and an impressive number of TV creative to name just a few.

Lastminute.com Great Thumb Wave advert

Following on from my post on Friday, here is the Lastminute.com Great Thumb Wave advert itself, as it appeared on our screens last Saturday night (28th February 2009).



For those of you who weren’t familiar the Lastminute.com Mexican wave advert was a run of three consecutive 60-second ads on ITV, Channel 4 and Five, which started on Saturday night (28th February 2009) at 9.50pm.

You can read more about it here: Lastminute.com debut Mexican Wave Ad

Angels and Demons Path of Illumination Contest

In order to generate buzz around the launch of the upcoming release of the movie ‘Angels and Demons’, the much awaited follow up of the massively successful ‘The Da Vinci Code’, an ad campaign on MSN Movies is truly embracing the feel of the picture to engage its audience. For all who are unfamiliar with the Movie here is the latest trailer which also outlines the contest.




The campaign entitled the ‘Path of Illumination Contest’ is a worldwide competition which has been running since January 30th 2009, and will continue up to the closing date of March 13 2009, and consists of two rounds which will really challenge users to find their inner Dr. Robert Langdon.



Round one consists of four puzzles centred around the four elements: Earth, Air, Fire, and Water, which were released every Friday from the end of January, and with a closing date of February 27th. Each puzzle contains three levels, which must be completed in order to locate hidden clues within Microsoft Photosynth, which must be found to advance to the next level.



Once advanced to the next level, Round two will give users one chance only, to complete a new array of puzzles, with the winner from each participating country standing a chance to win a grand prize.

This is a great example of a campaign which taps into the psyche of their audience, and interacts with them on a level which will challenge them, and stimulate their anticipation for the movie or love for the book, as opposed to a brand creating a basic click to play game which offers no thinking or relevance to the campaign. You can view the Angels and Demons Path of Illumination Contest here.

Adidas Originals Celebrates “60 Years of Soles and Stripes”

To celebrate the 60th anniversary of the iconic 3-Stripes mark Adidas have unveiled a fresh collection that celebrates its brand’s rich heritage and lifestyle credentials set to launch this Spring. To coincide with the unveiling of the new 60th anniversary collection Adidas have launched a new Global Brand campaign, which is in a 'House Party' setting (The theme of their “60 Years of Soles and Stripes” at Milan Fashion week).



The 60th anniversary Adidas Originals 'House Party' TV ad creative brings together a host of stars including David Beckham, Katy Perry, Missy Elliott, Mark Gonzales, Lady Gaga, Estelle, Kevin Garnett, and Young Jeezy all under one roof to the music of 'Beggin' by MADCON.



Adidas are also offering, together with MTV the chance for people to enter a competition to invite 60 friends to a party of a lifetime by proving they are the Host with the Most, through the Adidas FaceBook Page and download the 'Host with the Most application'.



Fans of the Adidas brand may also be interested in the fact that there is even a cameo by company founder Adi Dassler who makes an appearance within the 'House Party' ad.

Kit Kat Perfect Break – So who’s tea round is it??

At last Kit Kat answers that age old question of ‘Who turn is it to get the teas in?’… Or is that just relevant to my pod of desks in the office. This is the new Perfect Break campaign by Kit Kat giving users the chance to enjoy a break on their microsite whether you’re at home, work, or even in the garden. With three different options Kit Kat offers you the chance to enjoy a selection of ‘Fun and Games’, take a ‘Brain Break’, or use the ‘Who’s getting the Coffee tool?’.



Each option is nicely put together and sure to keep you entertained, with Sudoku, Crosswords, Kit Kat style Tetris (Break Down), and Alleyway (Brick Break) games. There is also more downloadable content than you could wave a chocolate covered wafer at.



The campaign is supported by both offline and online activity, with a competition on the site, and interactive 'Kit Kat Perfect Break' Facebook page which launched this week.




Thanks Suni for flagging this one, and Shep I'm pretty sure that makes it your round! Sorry mate!

Barclaycard Waterslide Advert Competition

Barclaycard have decided to take their recent waterslide campaign to the next level, by launching a competition for the public to spoof their ad. A Barclaycard Waterslide YouTube channel has been set up with a video which sets the benchmark for the entries (Shown below).



Those wishing to enter must create their own version of the waterslide advert, film it, then upload it to the channel by the 8th March. YouTube’s viewers will then vote from the 9th March in order to decide a winner, and send them for a once in a lifetime trip around the world visiting the five fastest, highest and scariest waterslides ever built. There are also additional features to keep users engaged including a rather addictive waterslide game, and of course the videos which have been uploaded by users.



This is a nice idea, and has got me am very curious to see whether anyone comes remotely close to creating anything like the above example, we will have to wait and see I guess.

Project Direct: YouTube's short film competition is here!

YouTube's annual short film competition, Project Direct, is back with another chance for a budding film maker to see themselves jetting straight to The Sundance Film Festival.



The submissions open as of the 16th November and close on the 14th December, with the judging due to start on the December 27th voted by the YouTube community.



For more information there is a Project Direct channel on YouTube, with rules (including those must use props), further details, and of course the other submissions. Good luck everyone!

Galaxy's 'Miss Kiss' with Metro

Galaxy have launched a new campaign in collaboration with Metro in order to promote their Mistletoe Kisses product, in a way that will certainly brighten up some people's winter mornings.



The campaign comprises of a young lady known as Miss Kiss visiting certain cities around the UK puckering up and planting her lips on unsuspecting bystanders in the true spirit of Christmas.



The campaign is supported by a microsite on Metro.co.uk, with a competition, e-kiss service, and advice on holiday smooching. There is also daily coverage in Metro on what Miss Kiss has been getting up to. I think this is a nice little campaign, although i would have thought that something more in keeping with the recent Aero Bubbles campaign (Below) would have better suited the target audience. However saying that i couldn't quite see this working with a 'Mr Kiss' running around the country jumping out on unsuspecting women.


Aero Bubbles TV Campaign - Starring Jason Lewis

See your very own ad on the side of a bus courtesy of CBS Outdoor

CBS Outdoor has launched a new competition this week, giving everyone a chance to create an ad to appear on the side of one of their London buses. The competition named ‘Talk to the town’ is very simple to enter. The site has an upload functionality, or online Ad creator tool for users to submit their ideas, with a showcase on display allowing you to vote for you favourites.



Although I must say that the quality of ads is not quite there yet, it is still early days, so i guess we will have to wait and see.

'The Escaped Giraffe' By Elastoplast

This is the latest campaign by plaster company Elastoplast, running across radio and online, and supported by a funky microsite. The campaign takes a fun look at a child's little hispaps, by giving them the chance to use the full extent of their imagination, creating a story of how they came to wear their plaster.



The campaign fits perfectly with the premise that 'Every Elastoplast tells a story', and combined with the chance to win one of many prizes, makes this a great example of engaging users to the brand. The site is very user friendly, and the examples are brilliant.