Friday, 27 February 2009 debut Mexican Wave Ad

OK, so a Mexican wave doesn't sound very enthralling, however this isn't any normal Mexican wave, this is a Mexican wave using a run of three consecutive 60-second ads on ITV, Channel 4 and Five, due to start on Saturday night (28th February 2009) at 9.50pm. As you can see from the preview below, the ads will feature a Mexican wave of thumbs-up and viewers will be asked to follow the wave as it flows from ITV through to Five.

The great thumb wave will take viewers all over the world, and will challenge people to guess the number of thumbs they see in order to enter the online prize-draw. The website set up for the campaign is as follows, which will also feature the ads once aired.

This is a fantastic idea, and demonstrates a very well thought through creative and media execution. It has had significant media backing including digital outdoor, in order to generate enough buzz, and personally I cannot wait to see the result. Those times again are:

Saturday 28th February
ITV1 at 9:50pm
Channel 4 at 9:51pm
Five at 9:52pm

Update: To view the full ad - Great Thumb Wave advert