Friday, 27 February 2009

Live Cadbury 'Jivebrow' MSN Homepage takeover ad

It was announced today that we could have possibly seen the world's first truly interactive ad according to Flash Talking. The Cadbury's Jivebrow expandable MPU is an online extension of their current "dancing eyebrows" TV ad campaign, and ran on the homepage of MSN today.

The Jivebrow expandable MPU allows viewers to film themselves (directly from the ad!), submit their video for approval, and then have their video appear on the MSN homepage (as per the picture below), and all the user needs to do is connect their webcam. The ad was a joint effort by Flash Talking, MSN, media agency PHD, as well as the creative team at Hyper Happen.

The advert is running today, Friday 27th February and can be viewed on MSN, or here at Flash Talking at any other time. A world first? I'm not so sure, but it looks very cool all the same.