Kia Soul - 'Go Hamster Go' Facebook App

This is a very cool app which has been put together by Total Immersion for the Kia Soul. The 'Go Hamster Go' Facebook App uses augmented reality in a very clever and viral way. For once players do not need their mouse, or keyboard come to that, as your head is the controller during this game. According to their press release the “Go Hamster Go!” game marks the first use of augmented reality in a Kia application for a social media environment, and can be found at www.facebook.com/kiasoul under the Go Hamster Go! tab.



Pic - Kia Soul - 'Go Hamster Go' Facebook App


Each hamster is wearing a coloured t-shirt mirroring a Kia Soul colour, which when the user drops a hamster into the vehicle, the vehicle morphs into that colour. The exit window lists the final score – and the cool features the user managed to add to the Soul. Users can post their scores on the Soul leaderboard and can challenge friends to compete and beat their scores.



Video - Kia Soul - 'Go Hamster Go' Facebook App


I really like this example, not only is it innovative and fun, but it is simple and is sitting on Facebook! The user is not expected to go elsewhere, or dragged to a brands website, they can play just a click away from their profile... genius. Plus you have the added viral element of Facebook, which is where I would expect this app to excel.


HT to Barry and Total Immersion for the info


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Kia Soul - Graffiti and Eco-friendly advertising Used to Launch New Model

This is the latest campaign by Kia to launch their new model the Kia Soul. The campaign, which is all about Soul and freedom, and so Kia has commissioned six pieces of street art in six cities around the UK. The graffiti artists 'End of the Line' are painting six pieces of Soul art on walls and billboards around Bristol, London, Leeds, Manchester, Newcastle and Birmingham.


Kia Soul - Street Art

As well as the commissioned six pieces of graffiti, Kia have also enlisted the help of unique eco-advertising services agency 'CURB' to use 150 'clean ads' to raise awareness of the Kia Soul and direct people to their dedicated website shapeyoursoul.com.


Kia Soul 'Clean ad' - Pic 1

The green ads work by 'spray cleaning' dirty pavements using a stencil, with the message lasting up to 8 weeks depending on the location, a process which is is 100% legal as nothing is added to the surface except water collected in rain barrels. Throughout the campaign CURB are hoping to deliver over 750 clean ads nationwide in what will be one of the biggest clean advertising campaigns ever conducted.


Kia Soul 'Clean ad' - Pic 2

Earlier this year CURB conducted a guerrilla campaign for extreme sports channel Extreme, by taking advantage of the freak snow which fell over London in January 2009. With the use of branded stencils, London was bombarded by subtle Extreme logos popping up in the snow (roughly 2000, in 350 high-profile locations).


Extreme - Pic 1



Extreme - Pic 2