Tuesday, 17 November 2009

Firefighter augmented reality iPhone game hits iTunes

Firefighter 360 is the latest augmented reality iPhone App from Presselite, creators of the Tube and London Bus apps, recently upgraded with their AR updates. The user must use their iPhone (and hose... Provided) to put out the fires which can appear in any 360 degree direction, and save the women which also appear.

Pic 1 - Fireman 360 augmented reality iPhone app

Not only is it pretty cool putting out the fires on commuter's backs while killing time on the train, but it again demonstrates that AR doesn't have to be simply for the techy folk among us. I must admit that although this is certainly not the best example we have seen (I do prefer examples such as Kia's 'Go Hamster Go'), AR based games have been near non-existent on the iPhone which seems like a massive opportunity for growth next year. So yes although it hasn't got the best graphics, but it certainly is laugh, and for 59p is worth a dabble.

Pic 2 - Fireman 360 augmented reality iPhone app

Related Posts:
Top 10 Augmented Reality Adveritising Campaigns… so far
Top 10 Augmented Reality Adveritising Campaigns… so far - PART 2

COD 5 Nazi Zombies IPhone Game

Yes that's right, as if destroying the record books wasn't enough for the Call of Duty franchise with 'Call of Duty: Modern Warfare 2', Activision has now released an iPhone game version of the hit DLC shoot 'em up 'Call of Duty: World at War: Zombies' available on iTunes from yesterday.

Pic 1 - 'Call of Duty: World at War: Zombies'

Not only is the game getting some very positive reviews, but it is fully multiplayer over Wi-Fi, and there are also promises of future downloadable content releases. We have already seen a big shift by the gaming industry for high quality versions hitting iTunes with the likes of Rock Band and Need for Speed, and so it will be very interesting to see how this area of mobile develops in time.

Wednesday, 11 November 2009

Esquire’s Augmented Reality Issue Hits US Stores

Esquire Magazine has released their Augmented Reality issue which has landed on shelves this week. The special issue includes certain pages which feature the AR coding, allowing the reader to interact with the title. As usual the users just need to install the software from Esquire’s website, hold the mag up to their webcam, and their away. Robert Downey Jr. is even on board to introduce the issue. As in any great example of something this neat, there is a YouTube video explaining it in more depth, so check it out below.

Video - Esquire’s Augmented Reality Issue

I think this is a fantastic way of showing their readers that they understand what's happening in the world around them, in a very quirky and fun way. The level of interaction is very cool, and isn't just the run of the mill stuff we see all the time. A very nice example.

Pic - Esquire’s Augmented Reality Cover Robert Downey Jr.

Via - Digital Trends

Tuesday, 10 November 2009

Samsung Mobile Explorers Virals - Vancouver 2010 Winter Games

Here are are a couple of videos made to promote the Samsung sponsorship of the Vancouver 2010 Winter Games (and there we were thinking they had abandoned their weekly viral seeding). The videos are supposed to represent two warm-up performances recorded in Vancouver last month by Sumsung’s Mobile Explore.

Video 1 - Samsung Mobile Explorers - Hardest hockey shot ever!!!!

Video 2 - Samsung Mobile Explorers - Awesome ice skating warm-up routine

More details about the campaign can be found at www.samsung.com/vancouver2010


Here are a couple more videos made to promote the Samsung sponsorship of the Vancouver 2010 Winter Games created off the success of their previous videos late last year.

Video - 'Slamdunk' Samsung Mobile Explorer

Video - 'Bboy' Samsung Mobile Explorer

Thanks to Vincenzo for pointing these in my direction.