Esquire’s Augmented Reality Issue Hits US Stores

Esquire Magazine has released their Augmented Reality issue which has landed on shelves this week. The special issue includes certain pages which feature the AR coding, allowing the reader to interact with the title. As usual the users just need to install the software from Esquire’s website, hold the mag up to their webcam, and their away. Robert Downey Jr. is even on board to introduce the issue. As in any great example of something this neat, there is a YouTube video explaining it in more depth, so check it out below.


Video - Esquire’s Augmented Reality Issue

I think this is a fantastic way of showing their readers that they understand what's happening in the world around them, in a very quirky and fun way. The level of interaction is very cool, and isn't just the run of the mill stuff we see all the time. A very nice example.


Pic - Esquire’s Augmented Reality Cover Robert Downey Jr.


Via - Digital Trends