Sunday, 3 June 2012

Top Jubilee Advertising, Viral, and Facebook Campaigns

Jubilee fever is here, and it certainly appears that the British public and brands alike are happy to fly the flag to celebrate Queen Elizabeth's 60 year jubilee. According to Hit Wise over the last 12 weeks they have seen over 65,000 unique search term variations including the word ‘jubilee’ typed into search engines by the UK population.

Along with the public many brands have got involved, creating Jubilee flavoured advertising, viral videos, and Facebook campaigns. Rather than listing these all out i have included the relevant links below:

Campaign: Looking at Jubilee ads sweeping the nation

The Drum: The Top Jubilee Viral Videos

Econsultancy: Six Jubilee Facebook brand pages 

If you like these then you can also use this link to give your website or blog a 'Jubilee' look and feel courtesy of London agency LBi - Here


Tuesday, 28 June 2011

Greenpeace Darth Vader spoof campaign

Greenpeace have launched a nice campaign in response to VW apparently “using its huge political muscle to lobby against key environmental laws”, using a follow up video continuing from the Little Vader Star Wars Superbowl ad released earlier this year.  The Greenpeace video continues from the point the VW ad ends, in a quirky viral which includes miniature versions of the rebel alliance asking users to join them in their fight against the 'Darkside'.  Other activity included guerrilla takeovers of outdoor sites across the capital today, using the Darth Vader imagery with a url to their website

Pic - Greenpeace Volkswagen Darth Vader spoof campaign

For those of you who haven't yet seen the original ad this can be found below, along with another video from Marvel which spoofed the ad for the release of the Thor movie in April.

Video - The Force: Volkswagen Commercial

Video - Little Thor

So what do you think, is this a just move by Greenpeace and will gather adequate momentum?

Hat tip to Sheepers for sending this through!!

Saturday, 4 June 2011

Intel 'Museum of Me' - Personalised Facebook Experience

Intel have created a new Facebook experience which has definitely shown us once again what is possible when a brand can put their mind to it.  Intel's 'Museum of Me' is a personalised video experience which by logging into your Facebook account unveils a beautiful 3 minute piece of content.

Pic 1 - Intel 'Museum of Me' 

By using basic information about the user, the video takes photos, likes, friend, and status information to craft a fantastic personalised gallery which is really worth trying.  Although it may be scary allowing this information to be pulled, the application can be simply removed via your privacy setting once you have seen it.

Pic 2 - Intel 'Museum of Me' 

I am a big fan of this style of Facebook integrated bespoke content, and feel that if done right can achieve some impressive user engagement.  I think the only thing which must come up time and time again is how you keep the user experience high, whilst still achieving an equally strong level of brand (and more importantly campaign/ product) awareness.

Check it out here: 'Museum of Me'

Thursday, 14 April 2011

Magnum Pleasure Hunt Flash Experience

This is a fantastic example of a great online flash game from Magnum ice-cream, which allows the user to navigate multiple websites collecting Magnums along the way.  The idea created by Lowe Brindfors is based around the fact that the internet is a treasure full of pleasures, as control the game character around multiple sites interacting with anyone and everything as she goes. Well worth checking out if you have a spare couple of minutes

Pic 1 - Magnum Pleasure Hunt


Sunday, 10 April 2011

YouTube Desperados Experience and other Channel examples

Now I'm a big fan of brands making the most of their YouTube channel to engage their users, and this time it is Tequila flavoured beer brand Desperdos who have created the Desperados Experience. After entering their age upon entry to the channel users enter a fully interactive party, where they are prompted to play with the music, knock down walls, and hook up to Facebook connect to personalise their experience. This is definitely worth checking out if you haven't already and can be found here:

Pic 1 - YouTube Desperados Experience

Pic 2 - YouTube Desperados Experience

If you like that there are some other examples here: SchickHydro, Kitkat

Related Posts
Volkswagen Black Beetle YouTube Takeover
The Expendables YouTube Takeover
Cadbury create first round YouTube player
Wario Land Shake It Youtube Video

Wednesday, 16 March 2011

Lynx - Angel Augmented Reality Victoria Station Ambush

Now I know I have recently cited an example of activity from the latest 'Angels will fall' Lynx campaign, and do not mean to 'harp' on about it, however this is a fantastic recent example of engaging an audience through augmented reality. The video explains it all, but I really like the way this naturally involves passers by to watch and get involved.

Video - Lynx Excite Angel Ambush London Victoria

The video is explained in further depth on their Facebook page, took place on the 5th March at London Victoria Station, with further activity which happened in Birmingham Bullring 19th & 20th March 2011. Further Pictures below.

Pic 1 - Lynx Fallen Angel Victoria Station Augmented Reality

Pic 2 - Lynx Fallen Angel Victoria Station Augmented Reality

Related Posts:
Lynx: Even Angels will Fall - Rich Media Example
Augmented Reality - Do you believe the hype?
Top 10 Augmented Reality Advertising Campaigns… so far
Top 10 Augmented Reality Advertising Campaigns… so far - PART 2

Tuesday, 15 March 2011

Happy Fifth Birthday Twitter!

According to the Twitter blog, this week sees in their fifth birthday and it was this time in 2006 when a small team of people started working on a prototype of the microblogging service. It was in fact March 21, 2006, when Jack Dorsey (@jack) sent the first Tweet, and since then the site has continued to rocket to the Twitter we know today.

There have been some staggering figures in these first five years since the creation of Twitter, however I have included the stats from the original post which I think say it all.

The interesting thing from my point of view will be where Twitter goes next, and whether it can maintain this success or whether it has reached it's natural peak. With the recent introduction of various ways of monetising the service, with marketing options such as promoted tweets, and promoted trends, I do believe there are a few tricks left up the sleeve of the Twitter folk yet. I'd be interested to know what you think, and how you think Twitter will expand on the success of the first five years?

3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.

1 week. The time it now takes for users to send a billion Tweets.

50 million. The average number of Tweets people sent per day, one year ago.

140 million. The average number of Tweets people sent per day, in the last month.

177 million. Tweets sent on March 11, 2011.

456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).

6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.

572,000. Number of new accounts created on March 12, 2011.

460,000. Average number of new accounts per day over the last month.

182%. Increase in number of mobile users over the past year.

8. 29. 130. 350. 400. Number of Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and today.

Pic - Twitter Birthday Cake