Intel have created a new Facebook experience which has definitely shown us once again what is possible when a brand can put their mind to it. Intel's 'Museum of Me' is a personalised video experience which by logging into your Facebook account unveils a beautiful 3 minute piece of content.
By using basic information about the user, the video takes photos, likes, friend, and status information to craft a fantastic personalised gallery which is really worth trying. Although it may be scary allowing this information to be pulled, the application can be simply removed via your privacy setting once you have seen it.
I am a big fan of this style of Facebook integrated bespoke content, and feel that if done right can achieve some impressive user engagement. I think the only thing which must come up time and time again is how you keep the user experience high, whilst still achieving an equally strong level of brand (and more importantly campaign/ product) awareness.
Check it out here: 'Museum of Me'