Wednesday, 28 April 2010

Iron Man 2: Augmented Reality App, and Stark Expo Microsite

Now I'm a massive fan of Iron Man, and am looking forward to the new film like you wouldn't believe. In anticipation it helps to have things to pass the time, and that's where these latest little gems come in. The first is an augmented reality app called 'I Am Iron Man', which using face tracking, gesture recognition, video capture allows the user to view themselves as Iron Man, War Machine, or view the HUD display. The video shows it in much better detail than I can explain here, so enjoy...

Video - 'I Am Iron Man' Iron Man 2: Augmented Reality App

I think this is a great idea, and personally really like the use of AR to promote movies. Similar to the Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign, this really is a nice way to build hype and momentum for the film's release and is just a bit of fun people can play with and send to their friends. You can find it here if you want to give it a go yourself,

This brings us on nicely to the Iron Man 2 Stark Expo microsite which taken from the film allows you to explore the environment, check out the sponsors, and view technology videos of the latest gadgets and gizmo's. The 'viral' videos are built into a Stark Expo branded player and really embraces the film in a pretty cool way.

Video - Iron Man 2: Stark HUD 2020

You can visit the Stark Expo site here:

Related Posts:
Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign
Transformers: Revenge of the Fallen Viral Campaign


Thursday, 15 April 2010

Lady Gaga “Bad Romance” #1 Most Viewed Video on YouTube

Yes it's true, "Charlie Bit My Finger” (178,817,675 Views at time of post) has been momentarily knocked off the top spot as YouTube's most viewed video, being replaced by Lady Gaga's "Bad Romance" (179,488,267 Views at time of post). Both videos have currently achieved just under 180 million total views, with Mashable reporting a difference of just 400,000 views. Although this will probably not be the case for very long, it is certainly impressive to see someone like Lady Gaga, with such a Marmite like view from the public achieve arguably the most popular music video online of all time. Both videos can be seen below.

Video - Lady Gaga “Bad Romance” (179,488,267 Views at time of post)

Video - Charlie bit my finger - again! (178,817,675 Views at time of post)

What's also interesting is the abuse that Gaga's little monsters are posting on the "Charlie Bit My Finger” video, it really is amusing how things kick off. I wonder whether this now means that little Charlie needs to give back the coveted 'Rude Tube' trophy back to Mr. Zane? Probably not, but paints a nice picture!