Tuesday, 28 June 2011

Greenpeace Darth Vader spoof campaign

Greenpeace have launched a nice campaign in response to VW apparently “using its huge political muscle to lobby against key environmental laws”, using a follow up video continuing from the Little Vader Star Wars Superbowl ad released earlier this year.  The Greenpeace video continues from the point the VW ad ends, in a quirky viral which includes miniature versions of the rebel alliance asking users to join them in their fight against the 'Darkside'.  Other activity included guerrilla takeovers of outdoor sites across the capital today, using the Darth Vader imagery with a url to their website www.vwdarkside.com

Pic - Greenpeace Volkswagen Darth Vader spoof campaign

For those of you who haven't yet seen the original ad this can be found below, along with another video from Marvel which spoofed the ad for the release of the Thor movie in April.

Video - The Force: Volkswagen Commercial

Video - Little Thor

So what do you think, is this a just move by Greenpeace and will gather adequate momentum?

Hat tip to Sheepers for sending this through!!

Saturday, 4 June 2011

Intel 'Museum of Me' - Personalised Facebook Experience

Intel have created a new Facebook experience which has definitely shown us once again what is possible when a brand can put their mind to it.  Intel's 'Museum of Me' is a personalised video experience which by logging into your Facebook account unveils a beautiful 3 minute piece of content.

Pic 1 - Intel 'Museum of Me' 

By using basic information about the user, the video takes photos, likes, friend, and status information to craft a fantastic personalised gallery which is really worth trying.  Although it may be scary allowing this information to be pulled, the application can be simply removed via your privacy setting once you have seen it.

Pic 2 - Intel 'Museum of Me' 

I am a big fan of this style of Facebook integrated bespoke content, and feel that if done right can achieve some impressive user engagement.  I think the only thing which must come up time and time again is how you keep the user experience high, whilst still achieving an equally strong level of brand (and more importantly campaign/ product) awareness.

Check it out here: 'Museum of Me'