Friday, 3 September 2010

Hunter Shoots a bear - The Tippexperience, YouTube Interactive Video

Tippex have released a YouTube campaign which really shows that there are no limits with how far you can push YouTube if you really want to. The Tippexperience 'Hunter Shoots a bear' starts with a video which gives the users a choice as to how the story plays out, via Annotations. It then progresses into an overlay which gives the viewer the chance to type in how the story continues (better shown by watching the video below).

Video - NSFW. A hunter shoots a bear!

The videos vary depending on what you type in, and spoof some very popular memes such as Surprised Kitty shown in one of the pictures below.

Pic 1 - Tippexperience: A hunter shoots a bear!

Pic 2 - Tippexperience: A hunter shoots a bear!

This is definitely worth checking out, and perhaps my favourite example of a creative YouTube video to date, to put it simply 'I love this'!!

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The Expendables YouTube Takeover... and other brand examples - Muskrat Comparison Site

You better believe it folks Mr Fur the Muskrat is going head to head with’s Aleksandr Orlov and has launched rival site The site is a bit rough around the edges but certainly fulfils the users filthy Muskrat needs, including muskrats by category, profiles, and videos. There is even a video launching the site which shows Mr Fur himself introducing the site (shown below).

Video - Filthy advert

I think this is a great little viral spin-off of the Compare the meerkat ads, and will drive forward a campaign which I think people were thinking was in danger of running tired. I'm certainly excited to see where this goes now, and see how every one's favourite protagonist Aleksandr Orlov replies to this competitor.

Pic - homepage

I'm interested in what you think of this new campaign? Do you think it has legs, and is there still life in the idea?

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