Friday, 3 September 2010 - Muskrat Comparison Site

You better believe it folks Mr Fur the Muskrat is going head to head with’s Aleksandr Orlov and has launched rival site The site is a bit rough around the edges but certainly fulfils the users filthy Muskrat needs, including muskrats by category, profiles, and videos. There is even a video launching the site which shows Mr Fur himself introducing the site (shown below).

Video - Filthy advert

I think this is a great little viral spin-off of the Compare the meerkat ads, and will drive forward a campaign which I think people were thinking was in danger of running tired. I'm certainly excited to see where this goes now, and see how every one's favourite protagonist Aleksandr Orlov replies to this competitor.

Pic - homepage

I'm interested in what you think of this new campaign? Do you think it has legs, and is there still life in the idea?

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