Cadbury Australia have collaborated with YouTube to launch their Cadbury Rollpack, by creating the first circular round YouTube player. As shown in the picture below the fully playable video is everything you would normally see on the site, with the exception of being a completely different shape.
Pic - Cadbury create first circular YouTube player
Although this is nothing more than another quirky execution for Cadbury's Glass and a Half Full Productions branding activity, I still think it's pretty cool and another good example of using YouTube in an innovative way.
Click here to view the YouTube Cadbury player!!
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Cadbury create first round YouTube player
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