Friday, 23 July 2010

Farmville roll out promotion with Green Giant

Over the last year social gaming on sites such as Facebook has exploded, with millions of people logging on and playing every day, and millions of pounds spend on virtual transactions to enhance their game play. Well now social gaming giant Farmville (currently with 65m users, and 20m playing daily) has teamed up with Green Giant placing Farmville Cash coupon stickers (for ‘5 free farm cash’) on selected products in 4,000 supermarkets across the US.

It was reported on Mashable that in the six week pilot for the promotion, which was launched in Target Fresh Grocery and Super Target stores, there were more than 100,000 in virtual Farm Cash redeemed using the stickers which appeared on 25 different Green Giant products. The promotion was then expanded to supermarket nationwide as a result of the success of the pilot.

It is great to see how the social gaming space has seen such a fantastic increase (despite the hundreds of daily updates in my news feed), and will be interesting to see how it evolves.


Promotional Products said...

I always hate when Farmville takes over my news feed, now it's going to take over the produce department at my local market. I'm fine with it so long as no one makes me look for their cow in the meat department... too emotional! And I will not help raise a barn on my way home!