Now I know I have recently cited an example of activity from the latest 'Angels will fall' Lynx campaign, and do not mean to 'harp' on about it, however this is a fantastic recent example of engaging an audience through augmented reality. The video explains it all, but I really like the way this naturally involves passers by to watch and get involved.
Video - Lynx Excite Angel Ambush London Victoria
The video is explained in further depth on their Facebook page, took place on the 5th March at London Victoria Station, with further activity which happened in Birmingham Bullring 19th & 20th March 2011. Further Pictures below.
Pic 1 - Lynx Fallen Angel Victoria Station Augmented Reality
Pic 2 - Lynx Fallen Angel Victoria Station Augmented Reality
Related Posts:
Lynx: Even Angels will Fall - Rich Media Example
Augmented Reality - Do you believe the hype?
Top 10 Augmented Reality Advertising Campaigns… so far
Top 10 Augmented Reality Advertising Campaigns… so far - PART 2
Wednesday, 16 March 2011
Lynx - Angel Augmented Reality Victoria Station Ambush
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