Saturday, 12 March 2011

Britain's Got Talent 2011 YouTube Competition

Once again Britain's Got Talent is nearly upon us, and this year to ensure they continue to recruit the best the UK has to offer a competition will be held on YouTube giving a handful of people the chance to audition in front of the judges. Users are being asked to upload themselves and their unique talents to YouTube via the Britain's Got Talent channel by the 24th March to be in with a chance of winning.

Video - Britain's Got Talent Entry Competition

I think this a great extension to an already very successful programme, and like it or not, it is always a positive move when fresh ideas can be introduced in order to keep viewers engaged in the format before people have a chance to get bored. Although this recruitment process is nothing new and has been done many times before, it is becoming increasingly important for channels such as ITV to build upon the content they have in order to prolong the talkability of shows like Britain's Got Talent.

Pic - Britain's Got Talent 2011 YouTube Channel