Better late than never… This is the latest campaign by Myla for Valentines Day, 'Trump Cards'.
Myla’s – Video 1
'Trump Cards' is a simple video campaign which allows the user to select a card from the deck, each of which contains a seductive video of a model showcasing the lingerie, as well as the crucial stats of which any trumps card would not be complete.
For anyone else interested, here are the other videos.
Myla’s – Video 2
Myla’s – Video 3
Enjoy!!
Monday, 16 February 2009
Myla – Valentines Lingerie Campaign
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3 comments:
Ugh - ranking women on their 'bedability'. I'm sorry, have we stepped back into the dark ages? I always thought Myla was a classy, woman-focussed brand. This is more Nuts territory. I wonder what has brought about the change in direction?
I can see your point, but get the impression this was targeted more towards the male visitors to the site, as a play on those titles which would use words and ranking like the ones we see here.
I love lace lingerie and bought some from several places for Valentine's including Lingerie Confidential and it felt great.
I personally wasn't offended by the videos Alex, but I do see Charlotte's point to be honest.
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