Friday, 20 February 2009

Adidas Originals Celebrates “60 Years of Soles and Stripes”

To celebrate the 60th anniversary of the iconic 3-Stripes mark Adidas have unveiled a fresh collection that celebrates its brand’s rich heritage and lifestyle credentials set to launch this Spring. To coincide with the unveiling of the new 60th anniversary collection Adidas have launched a new Global Brand campaign, which is in a 'House Party' setting (The theme of their “60 Years of Soles and Stripes” at Milan Fashion week).

The 60th anniversary Adidas Originals 'House Party' TV ad creative brings together a host of stars including David Beckham, Katy Perry, Missy Elliott, Mark Gonzales, Lady Gaga, Estelle, Kevin Garnett, and Young Jeezy all under one roof to the music of 'Beggin' by MADCON.

Adidas are also offering, together with MTV the chance for people to enter a competition to invite 60 friends to a party of a lifetime by proving they are the Host with the Most, through the Adidas FaceBook Page and download the 'Host with the Most application'.

Fans of the Adidas brand may also be interested in the fact that there is even a cameo by company founder Adi Dassler who makes an appearance within the 'House Party' ad.