Big Brother 10 - It's back!!

Yep it's that time again where the Channel 4 blipverts are already warning us to run for the hills, go on holiday, or cryogenically freeze ourself for the next three months. But we must pause for a second, this year may be different for a couple of reasons.

1) Apparently it is rumored to be the last year of Big Brother this year.
2) The housemates are all apparently young! Which means no oldies in there to control them and stop them ruining their lives (reference 'Kinger bottle' episode)
3) The social media space is now bigger than ever and growing every day! This means that not only will there be overnight (and unavoidable) stars, villains, clowns, scandals etc. It means that this could be the most out of control the show has ever got (worth tuning in for maybe)!





The truth is that as with ever year the 'Interest' Vs. 'do I really care' ratio fluctuates on a minute by minute basis. But I will be watching to see how Channel 4 uses the social space to its advantage, especially as their website currently only shows a countdown and the logos of YouTube, Bebo, Twitter, Facebook. Although saying this I feel that they have not used this to their full advantage during the build up, relentlessly regurgitating links to their trailers, however I suppose we'll see how this years story unravels.

T-Mobile - Flashmobbing Liverpool Street Advert

Better late than never, and I really have been waiting for the opportunity to post this, so here it is. Last Friday 16th January saw the latest advert for T-Mobile which was filmed and on air, in less than 48 hours (very impressive by no means when you think about the planning which must have been involved). The ad saw 350 dancers performing at London's Liverpool Street Station in front of the regular footfall of commuters, and aired during the entire ad break in 'Celebrity Big Brother' on Channel 4.



The three-minute guerrilla ad titled 'Dance' is supported by a T-Mobile 'Life's for sharing' YouTube channel which includes the advert, behind the scenes footage, and audition footage as well as a chance to view the new G1 mobile phone of course.

Although this is not the first time flashmobbing has been carried out as part of a guerrilla-style campaign, it works well, and is always refreshing to see. Other examples include the Lastminute.com guerrilla viral campaign which was carried out at Stansted Airport in May 2008 (Shown below).