Live Cadbury 'Jivebrow' MSN Homepage takeover ad

It was announced today that we could have possibly seen the world's first truly interactive ad according to Flash Talking. The Cadbury's Jivebrow expandable MPU is an online extension of their current "dancing eyebrows" TV ad campaign, and ran on the homepage of MSN today.



The Jivebrow expandable MPU allows viewers to film themselves (directly from the ad!), submit their video for approval, and then have their video appear on the MSN homepage (as per the picture below), and all the user needs to do is connect their webcam. The ad was a joint effort by Flash Talking, MSN, media agency PHD, as well as the creative team at Hyper Happen.



The advert is running today, Friday 27th February and can be viewed on MSN, or here at Flash Talking at any other time. A world first? I'm not so sure, but it looks very cool all the same.

Latest Cadbury's advert 'Dancing Eyebrows'

Here is the latest Cadbury advert in the 'Glass and a Half Full Productions', entitled 'Dancing Eyebrows'...



The ad sees two children children posing for their family portrait, when boredom takes over and they break out into a crazy eyebrow dance to the 1989 track 'Don't Stop The Rock' by Freestyle. The advert aired yesterday, Friday 23rd January 2009, on Channel 4 after Celebrity Big Brother.



Cadbury's have also taken their latest ad a bit further after the success of earlier ads 'Gorilla', and 'Trucks', by launching 'Jivebrow'. Jivebrow gives the public the chance to show off their funky eyebrow grooves by signing up to the Cadbury's website, with the opportunity to be the eyebrow dancing stars of their special online ads.