BMW Museum stop-animation ad

This is a cool stop-animation ad by BMW to promote the BMW Museum in Munich, the ad features a convey of model BMW Isettas (a car famously re-engineered by BMW in the 50's).

Audi Vs. BMW Tactical Outdoor Campaign

This is a brilliant tactical execution from the US which saw an ad targeting BMW, completely stopped in its tracks by a speedy response by BMW. Santa Monica advertising agency, Juggernaut Advertising, initiated a tactical outdoor marketing campaign on behalf of BMW Santa Monica, in response an Audi A4 outdoor campaign challenging BMW with the headline “Your move, BMW.”



As shown in the picture above, BMW SM promptly showed their response to the ad with their BMW M3 creative featuring the headline “Checkmate.” This is a very nice example of tactical advertising, which has certainly gained a bit of additional coverage off the back of it. There is video below showing a little bit more, for those interested

BMW Z4 “An Expression of Joy” - Augmented Reality

Here is a brilliant idea which uses a reasonably new technology in an extremely interesting and innovative way. As part of the new BMW Z4 “An Expression of Joy” campaign BMW have released an augmented reality tool which takes its idea from the TV ad featuring artist Robin Rhode in which the BMW Z4 drives over a huge canvas painting as it drives (shown below).



Taking this idea of “An Expression of Joy” one step further, the augmented reality tool allows the user to create their own virtual piece of art (shown below), by taking the BMW Z4 for a spin around their desk treating it as the canvas. Once the user is happy with their masterpiece they are able to submit them to a gallery on Facebook. For anyone wishing to try this out, the tool can be found here - Create your own Expression of Joy



I really like this idea, as the 'Create your own Expression of Joy' Augmented Reality tool seems like a completely natural extension of the campaign. Admittedly the technology is such that your computer needs to be fast enough to handle this program, but it definitely shows what is possible and the way in which things could be moving towards. Another slightly earlier example of augmented reality was shown at the end of last year in this print ad for new MINI Cabrio in Germany, which again proves how easy it is to integrate the technology into a media campaign.



Update: A comment on YouTube claims that, 'The music for the UK version of the BMW Z4 “An Expression of Joy” advert, according to the official statement from the BMW Marketing Department, is that the song is untitled and was written by the Marketing Department specifically for the advertisement. Unfortunately, there seems to be no plans to release it as a single'.

April Fool's Day - BMW, Waitrose, MOD ads

Well it's April Fool's Day and so bring on the pranks. Today saw a host of brands creating ads in the spirit of April 1st, including BMW, Waitrose, and even the MOD, trying to put a smile on the faces of us Brits and our morning commute. Here are a few that I spotted today:



BMW - Metro 01.04.09


BMW appeared in a number of papers this morning including the Times and Metro, with an ad highlighting the public to their new Efficient Dynamics Magnetic Tow Technology. Allowing drivers to hitch a ride from the car in front using magnets.



Waitrose - Metro 01.04.09


Waitrose were also on the ball today selling Pinanas in Metro (a cunning cross-breed between Pineapples and Bananas). Not only did were Waitrose direct people to the store for this product, they also were kind enough to point customers in the direction of their half price strawberries if the Pinanas were sold out.


MOD - Metro 01.04.09


Lastly the MOD were appealing to those with their wits about them in papers such as The Sun and Metro, with the message 'Not been caught out today? We should talk'.