Fortheloveofwispa – new Wispa campaign needs you!!

Do you love Wispa? Ahh, but do you really love Wispa? Well this is the question posed in the new Wispa campaign inviting the public to pledge whatever they can to help with the making of their new advert.


www.fortheloveofwispa.com


The advert I saw was in the London Metro this morning, with simply an example of a pledge, and the website address www.fortheloveofwispa.com. Upon entering the website you are introduced to the Fortheloveofwispa campaign, with a countdown to the 1st December closing date. As you can see below, the pledges range from Masks to Airfields, and Stuntmen to Grandmas. You can even donate yourself if need be, and in the words of the Fortheloveofwispa site ‘create your own little piece of advertising history’.


Fortheloveofwispa Pledge Page


This is a really interesting way in getting Wispa lovers involved in the lovable 80’s chocolate bar, brought back to life this year with the help pf a convincing argument set by a Facebook group. So along with 85 others, I have pledged a Mexican Wave!

Could this be the future of Instore Advertising?

An interactive Mirror may seem like a pretty pointless gimmick, and that is certainly the the way this is being perceived by many of the viewers leaving comments on YouTube, but i think there are far more uses for this if handled correctly.



As you will see from the video, the technology introduced to us by Lit Studios relies on the person in front of the mirror interacting or playing with what is on the screen, which surely means that if there could be a message which is not blocking the reflection, then this could be a very clever advertising tool.

Imagine a changing room with a mirror which allowed you to view products from the store without leaving the cubicle, or interact briefly with an iTunes like application, maybe even entering your details for a competition or discount coupon. The ideas seem endless, and with the fact that the consumer is already in front of your ad then surely this begins to be very exciting concept.

Join the Carphone Warehouse X Factor challenge

If you hadn’t guessed already, this is the new site by mobile store The Carphone Warehouse to launch it’s sponsorship of Saturday night hit TV show X Factor.

Continuing from previous sponsor Nokia, with the obvious musical interest between the viewers, and show’s content, Carphone Warehouse show us how a sponsorship can be perfectly engage an audience, and get them involved with the brand.



The Carphone Warehouse website acts as the central hub to the activity, allowing users to upload their own versions of musical classics, or vote for other entries, with a People’s chart compiled to showcase the latest entries.





I like the level of user engagement in this campaign, using the premise of the show as the backbone to the campaign. The indents to the program also include real people singing their hearts out to their favourite song, and really adds a cross media element to what could have potentially been, ‘just another television sponsorship’.