RSPCA – Give animals a voice campaign

The RSPCA are ‘Rooting for pigs’ in their latest campaign, to speak out and call for ‘supermarkets and other UK food retailers to work with the charity and the British pig industry to develop and sign up to a voluntary labelling agreement’. The campaign was launched today with full page National Press adverts announcing the ‘Give animals a voice campaign’, along with all the details needed for people to pledge their support.



As well as the Give animals a voice website and online video (below), Jamie Oliver has been working with the RSPCA to lead the debate during Channel 4's The Great British Food Fight, in a programme titled Jamie Saves our Bacon which is due to air Thursday, 29 January.

RSPCA launch Tamagotchi-style mobile game

The animal welfare charity, RSPCA, have launched a mobile based game allowing users to care for their very own virtual pet. Mobidog, hopes to raise awareness of responsible ownership, by teaching children everything that is involved when caring for a real pet, feeding, walking etc, in a fun and informative way.



The RSPCA website hosts a number of relevant pdf guides for anyone seeking additional information, and links through to other projects such as their previously launched desktop cyber-pets.



On first impressions the Mobidog game itself seems a bit dated, even for a mobile application, however the supporting website is informative, and the game is addictive. This is a very nice idea for allowing parents to show their children what is involved with taking care of a pet, and should hopefully give reinforce the RSPCA's important message.