True Blood: Vampire Targeted advertising

The second series of HBO's True Blood starts in the US on June 14 at 9pm, and in the true nature of the TV show over the last month or so, they have got together with a handful of brands to launch a very original and cool campaign targeting the vampires living among us. Some of the brands involved are below.


MINI



Harley-Davidson



Monster.com



Gillette



Other brands involved include Ecko Fragrance, Anubis Air, Hotel Carmilla, and Geico in a campaign which was implemented across Outdoor, Press, and Online.

According to the True Blood Bloodcopy Blog advertisers would be silly not to target Vampires in these difficult times... "With a global recession in full swing, tapping the growth segment of vampire consumers has become all the rage in corporate America. Leading the competition, these companies have all launched marketing efforts aimed at turning undead desires into dollars".

Fantastic!

Gillette: How To Shave Your Groin!!

Yes this post will probably be as weird and uncomfortable as it sounds, but I'm going to go ahead with it anyway. Gillette in the US have realised a new campaign based on the correct way to shave various areas of your body, including... you got it... your groin (Shown below).





The series of videos are hosted on the Gillette 'How to bodyshave' website, and includes tips on general body shaving including head, chest, armpits and so on. Although can also be seen on the Gillette YouTube channel which is worth looking at if only for the range of comments and debate around the videos.





I think despite the uncomfortable and wincing feeling you'd get when thinking about 5 razor shape blades pressed against your family jewels, this is providing a service which fits very nicely with the brand. Plus it gives them the chance to have a bit of fun with a subject most blokes would shy away from, for example this lovely screenshot (above) taken by David Kiefaber over at Ad Freak.com. Enjoy!