tag:blogger.com,1999:blog-90843574784894167252024-02-19T17:09:13.257+00:00Funkadelic AdvertisingGreat advertising, media, and generally funky stuffAlex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.comBlogger368125tag:blogger.com,1999:blog-9084357478489416725.post-5362032860897081352012-06-03T19:16:00.000+01:002012-06-03T19:16:32.236+01:00Top Jubilee Advertising, Viral, and Facebook CampaignsJubilee fever is here, and it certainly appears that the British public and brands alike are happy to fly the flag to celebrate Queen Elizabeth's 60 year jubilee. According to Hit Wise over the last 12 weeks they have seen over 65,000 unique search term variations including the word ‘jubilee’ typed into search engines by the UK population.<br />
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Along with the public many brands have got involved, creating Jubilee flavoured advertising, viral videos, and Facebook campaigns. Rather than listing these all out i have included the relevant links below:
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<a href="http://www.campaignlive.co.uk/news/1134304/"><i>Campaign: Looking at Jubilee ads sweeping the nation</i></a><br />
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<iframe allowfullscreen="" frameborder="0" height="225" src="http://www.youtube.com/embed/nnV3Qhjg-TE" width="400"></iframe><br />
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<a href="http://www.thedrum.co.uk/news/2012/06/01/top-jubilee-viral-videos"><i>The Drum: The Top Jubilee Viral Videos</i></a>
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<i><a href="http://econsultancy.com/uk/blog/10029-six-jubilee-facebook-brand-pages">Econsultancy: Six Jubilee Facebook brand pages</a> </i><br />
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If you like these then you can also use this link to give your website or blog a 'Jubilee' look and feel courtesy of London agency LBi - <a href="http://jubilee.lbi.co.uk/">Here</a><br />
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Enjoy!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com1tag:blogger.com,1999:blog-9084357478489416725.post-73210266128642861192011-06-28T11:02:00.004+01:002011-08-04T17:01:37.425+01:00Greenpeace Darth Vader spoof campaignGreenpeace have launched a nice campaign in response to VW apparently “using its huge political muscle to lobby against key environmental laws”, using a follow up video continuing from the Little Vader Star Wars Superbowl ad released earlier this year. The Greenpeace video continues from the point the VW ad ends, in a quirky viral which includes miniature versions of the rebel alliance asking users to join them in their fight against the 'Darkside'. Other activity included guerrilla takeovers of outdoor sites across the capital today, using the Darth Vader imagery with a url to their website <a href="http://www.vwdarkside.com/">www.vwdarkside.com</a><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj92zlwyd3SVmESz1NAtOBS4ZApSvZmdg4A11G9NJ11UUdV8hpE3LJedieWYsI-aP111KlXD65HL4s6FdGjc6VzAUYhh7115ipd7Izw4gvptPi44kGz5UaLLwhJaMuCZsDFGLQ0nF6l_w/s1600/Greeanpeace+darkside+star+wars+vw+campaign.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj92zlwyd3SVmESz1NAtOBS4ZApSvZmdg4A11G9NJ11UUdV8hpE3LJedieWYsI-aP111KlXD65HL4s6FdGjc6VzAUYhh7115ipd7Izw4gvptPi44kGz5UaLLwhJaMuCZsDFGLQ0nF6l_w/s400/Greeanpeace+darkside+star+wars+vw+campaign.bmp" width="400" /></a></div><i>Pic - Greenpeace Volkswagen Darth Vader spoof campaign</i><br />
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For those of you who haven't yet seen the original ad this can be found below, along with another video from Marvel which spoofed the ad for the release of the Thor movie in April.<br />
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Video - The Force: Volkswagen Commercial <br />
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<iframe allowfullscreen="" frameborder="0" height="286" src="http://www.youtube.com/embed/EPNjWWQqWCA" width="450"></iframe><br />
<i>Video - Little Thor</i><br />
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So what do you think, is this a just move by Greenpeace and will gather adequate momentum?<br />
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Hat tip to Sheepers for sending this through!!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com3tag:blogger.com,1999:blog-9084357478489416725.post-57055599431787631872011-06-04T15:47:00.000+01:002011-06-04T15:47:18.775+01:00Intel 'Museum of Me' - Personalised Facebook ExperienceIntel have created a new Facebook experience which has definitely shown us once again what is possible when a brand can put their mind to it. Intel's <a href="http://www.intel.com/museumofme/en_IN/r/index.htm">'Museum of Me'</a> is a personalised video experience which by logging into your Facebook account unveils a beautiful 3 minute piece of content.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJumnlgcl23n93Vr_9w2wiwqi6feBGeHLWEDO7b_QE9p3ISs1SGkeD6KKHxXx-NduqkzjpYSRE2tbg60IMkK8ZaSdN1Elwv1kSfyCYyhb4zLXmweImty5OR8Ryb2Uj02kDJFNq-fVjmA/s1600/Screen+shot+2011-06-04+at+15.33.38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJumnlgcl23n93Vr_9w2wiwqi6feBGeHLWEDO7b_QE9p3ISs1SGkeD6KKHxXx-NduqkzjpYSRE2tbg60IMkK8ZaSdN1Elwv1kSfyCYyhb4zLXmweImty5OR8Ryb2Uj02kDJFNq-fVjmA/s320/Screen+shot+2011-06-04+at+15.33.38.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><i>Pic 1 - Intel 'Museum of Me' </i></div><br />
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By using basic information about the user, the video takes photos, likes, friend, and status information to craft a fantastic personalised gallery which is really worth trying. Although it may be scary allowing this information to be pulled, the application can be simply removed via your privacy setting once you have seen it.<br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCe4iWa1r66DVHvvLAHXhoKv1AQFRgfL68EjysMeEpF3EF3T2kYhPImNnhXj_W6-jXGrq2jEdzinlLJsbliuKrBupYwnS8izCbEuczM0HkrP10nCCUxsHlJRbWnzcsudd4PBq1KqofKw/s1600/Screen+shot+2011-06-04+at+15.36.52.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCe4iWa1r66DVHvvLAHXhoKv1AQFRgfL68EjysMeEpF3EF3T2kYhPImNnhXj_W6-jXGrq2jEdzinlLJsbliuKrBupYwnS8izCbEuczM0HkrP10nCCUxsHlJRbWnzcsudd4PBq1KqofKw/s320/Screen+shot+2011-06-04+at+15.36.52.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-style: italic;">Pic 2 - Intel 'Museum of Me' </span></div><br />
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I am a big fan of this style of Facebook integrated bespoke content, and feel that if done right can achieve some impressive user engagement. I think the only thing which must come up time and time again is how you keep the user experience high, whilst still achieving an equally strong level of brand (and more importantly campaign/ product) awareness.<br />
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Check it out here: <a href="http://www.intel.com/museumofme/en_IN/r/index.htm">'Museum of Me'</a>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-65147075077485946292011-04-14T17:30:00.000+01:002011-04-14T17:30:36.704+01:00Magnum Pleasure Hunt Flash ExperienceThis is a fantastic example of a great online flash game from Magnum ice-cream, which allows the user to navigate multiple websites collecting Magnums along the way. The idea created by Lowe Brindfors is based around the fact that the internet is a treasure full of pleasures, as control the game character around multiple sites interacting with anyone and everything as she goes. Well worth checking out if you have a spare couple of minutes <a href="http://pleasurehunt.mymagnum.com/">pleasurehunt.mymagnum.com</a>.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWG2dA3mrGjoXPxElJQ8zQ7H8GxsOtXKkgEyoX0K4yfWuow6xl1Gp1XtOBRY7utYh6QkzwxxyFpiF7u-MuCBfuMMtR-u8uep-GuiVWJjWTOQuHPJy2GyZVzhaf8ZPrhER0JV_ovoya9Q/s1600/Magnum+pleasurehunt+1.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWG2dA3mrGjoXPxElJQ8zQ7H8GxsOtXKkgEyoX0K4yfWuow6xl1Gp1XtOBRY7utYh6QkzwxxyFpiF7u-MuCBfuMMtR-u8uep-GuiVWJjWTOQuHPJy2GyZVzhaf8ZPrhER0JV_ovoya9Q/s400/Magnum+pleasurehunt+1.bmp" width="400" /></a></div><i>Pic 1 - Magnum Pleasure Hunt</i><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaPrbHzHdhP2NOx5yxDHI7n0owQbm45q62E8E6ACc4JwikK8HWIi2a4xY2KTsAtBeCoUgmxdQqbG27zGWPlkkvwLJ7qhTOTXF6amq7JE4oSpjWnDNPY5LvYlo1qEpTmDZYIHD-1wb0hQ/s1600/Screen+shot+2011-04-10+at+18.16.22.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaPrbHzHdhP2NOx5yxDHI7n0owQbm45q62E8E6ACc4JwikK8HWIi2a4xY2KTsAtBeCoUgmxdQqbG27zGWPlkkvwLJ7qhTOTXF6amq7JE4oSpjWnDNPY5LvYlo1qEpTmDZYIHD-1wb0hQ/s400/Screen+shot+2011-04-10+at+18.16.22.png" width="400" /></a></div><i>Pic 1 - YouTube Desperados Experience</i><br />
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If you like that there are some other examples here: <a href="http://www.youtube.com/SchickHydro">SchickHydro</a>, <a href="http://www.youtube.com/kitkat">Kitkat</a><br />
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<span style="font-weight: bold;">Related Posts<br />
<a href="http://funkadelicadvertising.blogspot.com/2011/03/volkswagen-black-beetle-youtube.html">Volkswagen Black Beetle YouTube Takeover</a><br />
<a href="http://funkadelicadvertising.blogspot.com/2010/08/expendables-youtube-takeover-and-other.html">The Expendables YouTube Takeover</a><br />
<a href="http://funkadelicadvertising.blogspot.com/2010/07/cadbury-create-first-round-youtube.html">Cadbury create first round YouTube player</a><br />
<a href="http://funkadelicadvertising.blogspot.com/2008/09/wario-land-shake-it-youtube-video.html">Wario Land Shake It Youtube Video</a></span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-55182612372079817272011-03-16T13:04:00.007+00:002011-03-16T13:26:38.291+00:00Lynx - Angel Augmented Reality Victoria Station AmbushNow I know I have recently cited an example of activity from the latest 'Angels will fall' Lynx campaign, and do not mean to 'harp' on about it, however this is a fantastic recent example of engaging an audience through augmented reality. The video explains it all, but I really like the way this naturally involves passers by to watch and get involved.<br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/rFuUFeQIdpk" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - Lynx Excite Angel Ambush London Victoria</span><br /><br />The video is explained in further depth on their Facebook page, took place on the 5th March at London Victoria Station, with further activity which happened in Birmingham Bullring 19th & 20th March 2011. Further Pictures below.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLfWBYM0gUMyTV9byiHSXpcnJ5RbrwAOdLPEDkTJRrF9jzdg7gC6JGrBpZwLSJUh4noXOFIPi-K4O08lBlCJ051AwK990SNzuc_QwLcVOhfipZOfLT8oGI1xW5uRIaKDjL7rjOLCnx5g/s1600/Lynx+Fallen+Angel+Victoria+Augmented+Reality+1.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLfWBYM0gUMyTV9byiHSXpcnJ5RbrwAOdLPEDkTJRrF9jzdg7gC6JGrBpZwLSJUh4noXOFIPi-K4O08lBlCJ051AwK990SNzuc_QwLcVOhfipZOfLT8oGI1xW5uRIaKDjL7rjOLCnx5g/s400/Lynx+Fallen+Angel+Victoria+Augmented+Reality+1.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5584667293381380674" /></a><br /><span style="font-style:italic;">Pic 1 - Lynx Fallen Angel Victoria Station Augmented Reality</span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXfIB6XYOyeGL9k018uXlk4c8K85tsRJhahwdyOMAmfvLkx_Zu2qnW3V5MRkt5PlSN69jiXNFvNU7W32joCNojoxHp1XqR17gbUPBLdt5QPPAgjfwpZx4YcgBduZyKxKFQgET1utABUA/s1600/Lynx+Fallen+Angel+Victoria+Augmented+Reality+2.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 219px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXfIB6XYOyeGL9k018uXlk4c8K85tsRJhahwdyOMAmfvLkx_Zu2qnW3V5MRkt5PlSN69jiXNFvNU7W32joCNojoxHp1XqR17gbUPBLdt5QPPAgjfwpZx4YcgBduZyKxKFQgET1utABUA/s400/Lynx+Fallen+Angel+Victoria+Augmented+Reality+2.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5584667568670264898" /></a><br /><span style="font-style:italic;">Pic 2 - Lynx Fallen Angel Victoria Station Augmented Reality</span><br /><br /><br /><strong>Related Posts:<br /><a href="http://funkadelicadvertising.blogspot.com/2011/02/lynx-even-angels-will-fall-rich-media.html">Lynx: Even Angels will Fall - Rich Media Example</a><br /><a href="http://funkadelicadvertising.blogspot.com/2010/01/augmented-reality-do-you-believe-hype.html">Augmented Reality - Do you believe the hype?</a><br /><a href="http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html">Top 10 Augmented Reality Advertising Campaigns… so far</a><br /><a href="http://funkadelicadvertising.blogspot.com/2009/09/top-10-augmented-reality-adveritising.html">Top 10 Augmented Reality Advertising Campaigns… so far - PART 2</a></strong>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-30785557013381410452011-03-15T21:42:00.006+00:002011-03-15T22:16:33.006+00:00Happy Fifth Birthday Twitter!According to the Twitter blog, this week sees in their fifth birthday and it was this time in 2006 when a small team of people started working on a prototype of the microblogging service. It was in fact March 21, 2006, when Jack Dorsey (@jack) sent the first Tweet, and since then the site has continued to rocket to the Twitter we know today.<br /><br />There have been some staggering figures in these first five years since the creation of Twitter, however I have included the stats from the original post which I think say it all. <br /><br />The interesting thing from my point of view will be where Twitter goes next, and whether it can maintain this success or whether it has reached it's natural peak. With the recent introduction of various ways of monetising the service, with marketing options such as promoted tweets, and promoted trends, I do believe there are a few tricks left up the sleeve of the Twitter folk yet. I'd be interested to know what you think, and how you think Twitter will expand on the success of the first five years?<br /><br /><span style="font-weight:bold;">#tweets</span><br />3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.<br /><br />1 week. The time it now takes for users to send a billion Tweets.<br /><br />50 million. The average number of Tweets people sent per day, one year ago.<br /><br />140 million. The average number of Tweets people sent per day, in the last month.<br /><br />177 million. Tweets sent on March 11, 2011.<br /><br />456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).<br /><br />6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.<br /><br /><span style="font-weight:bold;">#accounts</span><br />572,000. Number of new accounts created on March 12, 2011.<br /><br />460,000. Average number of new accounts per day over the last month.<br /><br />182%. Increase in number of mobile users over the past year.<br /><br /><span style="font-weight:bold;">#employees</span><br />8. 29. 130. 350. 400. Number of Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and today.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnS_DM_ngbmkhGc3rnw8TOA5WISx9I2YTVDIbf5y2Vuk_kfvQx_QHLJa8KS1cFB6cg2CFR51GqZQpC4Uu35WkBvdda-Xcn2ha8MXHsf1cAbxaiVj6ZuHg88bnSc7J41NgzMXXQbS_39Q/s1600/Screen+shot+2011-03-15+at+22.11.38.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 393px; height: 258px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnS_DM_ngbmkhGc3rnw8TOA5WISx9I2YTVDIbf5y2Vuk_kfvQx_QHLJa8KS1cFB6cg2CFR51GqZQpC4Uu35WkBvdda-Xcn2ha8MXHsf1cAbxaiVj6ZuHg88bnSc7J41NgzMXXQbS_39Q/s400/Screen+shot+2011-03-15+at+22.11.38.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5584433085737683298" /></a><br /><span style="font-style:italic;">Pic - Twitter Birthday Cake</span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-67583407596405526452011-03-13T11:35:00.008+00:002011-03-13T11:46:01.293+00:00Top 10 brands on Facebook - InfographicHere is a nice little infographic I found giving a snapshot of some top ten's including brands, celebs and TV shows which I thought I'd share courtesy of <a href="http://www.allfacebook.com">allfacebook.com</a>.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.allfacebook.com/wordpress/wp-content/uploads/2011/03/top10facebook.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 425px; height: 980.9px;" src="http://www.allfacebook.com/wordpress/wp-content/uploads/2011/03/top10facebook.png" border="0" alt="" /></a><br /><span style="font-style:italic;">Pic - Top 10 Brands on Facebook Infographic</span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-9579263896784439222011-03-12T16:36:00.007+00:002011-03-13T11:06:11.403+00:00St Patrick's Day Ad - Guinness 'Man Hugs' VideoTo celebrate St Patrick's Day on March 17th Guinness have released the below video as a reminder of how to act appropriately this year when engaging in a man hug. Also pop along to their <a href="http://www.facebook.com/Guinnessgb">Facebook page</a> if you are a fan of the beer to claim a free pint, as well as watch further lessons such as 'How to engage a stranger in a conversation'.<br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/mDUBeRSnSxA" frameborder="0" allowfullscreen></iframe><br />Video - Guinness 'Man Hugs' Video<br /><br />Happy St Paddy's Day!!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-19643198988598718032011-03-12T15:51:00.007+00:002011-03-12T16:11:36.476+00:00Cadbury Creme Egg Cad-apult - using Google Maps to goo your friendsCadbury's Creme Egg is one of those brands who are known for creating some very clever and engaging formats and microsites, and this example is no different. The Cadbury Creme Egg Cad-apult from Canada gives people the opportunity to goo both friend or foe by simply imputing their address and hitting the 'fire' button, then using the Google Maps functionality an egg is fired through the sky directly onto the chosen target. This is definitely one worth checking out, so you can view the microsite here <a href="http://www.returnofthegoo.ca/en/#/launch">Returnofthegoo.ca</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQrN5BQipxFVuv5FZ5LF_Q3uRJtIuvc6exLa0dQsx3w4sBnn1pceFWzaStlLx8lwqOFptSZ-gAcWiwSTWltQrBCvexgIeIZrQR2nINHwG1l6h7igH_gzAtVQfyEYipboXIzaUpMnFRGw/s1600/Screen+shot+2011-03-12+at+16.03.34.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 233px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQrN5BQipxFVuv5FZ5LF_Q3uRJtIuvc6exLa0dQsx3w4sBnn1pceFWzaStlLx8lwqOFptSZ-gAcWiwSTWltQrBCvexgIeIZrQR2nINHwG1l6h7igH_gzAtVQfyEYipboXIzaUpMnFRGw/s400/Screen+shot+2011-03-12+at+16.03.34.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5583225563436066834" /></a><br /><span style="font-style:italic;">Pic 1 - Cadbury Creme Egg Cad-apult</span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeixCl3lYQSCQOSBguJkM9wvp_j_3spW1U7t8jOTGAMd41kO1QKQONJ4pJ16aLfvcxyDABWHGs6GCQDlw7nryVCROjdv8vj1CugxjIWbkjObc8lh8WB0qPBhudtsuPqr_XHwIPY-OnXw/s1600/Screen+shot+2011-03-12+at+16.05.46.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 237px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeixCl3lYQSCQOSBguJkM9wvp_j_3spW1U7t8jOTGAMd41kO1QKQONJ4pJ16aLfvcxyDABWHGs6GCQDlw7nryVCROjdv8vj1CugxjIWbkjObc8lh8WB0qPBhudtsuPqr_XHwIPY-OnXw/s400/Screen+shot+2011-03-12+at+16.05.46.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5583226025361725762" /></a><br /><span style="font-style:italic;">Pic 2 - Cadbury Creme Egg Cad-apult</span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpnGJtXIUzXpbgG95P_HukkzI6B1K2wwhNo1NKspZj9kOmTuQDxirohmHG4Xg0MnVJLlQEVdVIy8j45nhvhBOw2fH9srlO94PPPalYADIVNtY4Kmt9oE4Bi4HJmoe2NEnk_4W2rfBZPg/s1600/Screen+shot+2011-03-12+at+16.04.52.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 233px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpnGJtXIUzXpbgG95P_HukkzI6B1K2wwhNo1NKspZj9kOmTuQDxirohmHG4Xg0MnVJLlQEVdVIy8j45nhvhBOw2fH9srlO94PPPalYADIVNtY4Kmt9oE4Bi4HJmoe2NEnk_4W2rfBZPg/s400/Screen+shot+2011-03-12+at+16.04.52.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5583226323802694354" /></a><br /><span style="font-style:italic;">Pic 3 - Cadbury Creme Egg Cad-apult</span><br /><br /><br />Enjoy!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-23863529085406986742011-03-12T15:06:00.006+00:002011-03-12T15:30:28.429+00:00Volkswagen Black Beetle YouTube Takeover.. and othersMaybe not a post for those who are not a fan of creepy crawlies, however a great example of another YouTube takeover for the VW Black Beetle. The video takeover which can be viewed at <a href="http://www.youtube.com/user/blackbeetle">youtube.com/blackbeetle</a> and acts as an extension to their fantastically popular Super Bowl commercial showing a beetle running around the undergrowth past the other traffic, knocking down the screen and disrupting the other insects as it goes. I have included the ad under the screenshot below for those who have not seen it.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXJKefXIzENKJH3rlaRrUlp9OuVvBj8s4PYbxavKjJH7tb5wIyQzClRex-LhUwWgeyaq-0xDR-bx_ga4EgeMpsAmvDaDt9O1_SYbdgu6iWML4w7h7BKqWegZVj4DL2tDRSLccTDAfERA/s1600/Screen+shot+2011-03-12+at+15.24.55.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 218px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXJKefXIzENKJH3rlaRrUlp9OuVvBj8s4PYbxavKjJH7tb5wIyQzClRex-LhUwWgeyaq-0xDR-bx_ga4EgeMpsAmvDaDt9O1_SYbdgu6iWML4w7h7BKqWegZVj4DL2tDRSLccTDAfERA/s400/Screen+shot+2011-03-12+at+15.24.55.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5583215197192988962" /></a><br /><span style="font-style:italic;">Pic - Volkswagen Black Beetle YouTube Takeover</span><br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/8ulbjaKmKG0" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - Volkswagen Commercial: Black Beetle</span><br /><br />Also look out for the dragonfly which follows your cursor around after the video, a nice touch I think.<br /><br /><br /><span style="font-weight:bold;">Related Posts<br /><a href="http://funkadelicadvertising.blogspot.com/2010/08/expendables-youtube-takeover-and-other.html">The Expendables YouTube Takeover</a><br /><a href="http://funkadelicadvertising.blogspot.com/2010/07/cadbury-create-first-round-youtube.html">Cadbury create first round YouTube player</a><br /><a href="http://funkadelicadvertising.blogspot.com/2008/09/wario-land-shake-it-youtube-video.html">Wario Land Shake It Youtube Video</a></span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-79834399085208666402011-03-12T14:36:00.004+00:002011-03-12T15:05:09.403+00:00Britain's Got Talent 2011 YouTube CompetitionOnce again Britain's Got Talent is nearly upon us, and this year to ensure they continue to recruit the best the UK has to offer a competition will be held on YouTube giving a handful of people the chance to audition in front of the judges. Users are being asked to upload themselves and their unique talents to YouTube via the <a href="http://www.youtube.com/britainsgottalent">Britain's Got Talent channel</a> by the 24th March to be in with a chance of winning.<br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/P6eJa_qOvq4" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - Britain's Got Talent Entry Competition</span><br /><br />I think this a great extension to an already very successful programme, and like it or not, it is always a positive move when fresh ideas can be introduced in order to keep viewers engaged in the format before people have a chance to get bored. Although this recruitment process is nothing new and has been done many times before, it is becoming increasingly important for channels such as ITV to build upon the content they have in order to prolong the talkability of shows like Britain's Got Talent.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisxJ3sOtBZXkse6X2ylOnXucPKuGCwh7KOspqxHSVhFfbsZLgZ0kLROQIE6JHyPRsm3N_AVOanTuY4CDZn2XNOp_bzpwqMgWyieFX0NXvGts0WXNfdCvIYf3s1gJuz3Rw-qzKK_Lr6Lg/s1600/Screen+shot+2011-03-12+at+15.01.53.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 197px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisxJ3sOtBZXkse6X2ylOnXucPKuGCwh7KOspqxHSVhFfbsZLgZ0kLROQIE6JHyPRsm3N_AVOanTuY4CDZn2XNOp_bzpwqMgWyieFX0NXvGts0WXNfdCvIYf3s1gJuz3Rw-qzKK_Lr6Lg/s400/Screen+shot+2011-03-12+at+15.01.53.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5583209218835397458" /></a><br /><span style="font-style:italic;">Pic - Britain's Got Talent 2011 YouTube Channel</span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-21245577567787305132011-02-23T13:38:00.004+00:002011-02-23T14:03:22.982+00:00Facebook Usage - Video infographicI'm personally a very big fan of this style of video infographics, and so here is an excellent little snapshot of some incredible Facebook usage stats. Regardless of the fact that the video mainly focuses on US usage, I think this is still worth a watch.<br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/xJXOavGwAW8" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - The World Is Obsessed With Facebook</span><br /><br />My personal favorite stats from this are that apparently 57% of people talk more online, than they do in real life, and that 48% of young Americans said that they find out about what is happening in the news via Facebook.<br /><br /><br />Related Videos<br /><a href="http://funkadelicadvertising.blogspot.com/2009/09/did-you-know-40-latest-video-for-autumn.html">Did You Know 4.0 - Latest Video for Autumn 2009</a>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-69334058729351036842011-02-22T18:36:00.009+00:002011-02-22T18:51:34.573+00:00Lynx: Even Angels will Fall - Rich Media ExampleAs some of you would have seen by now the new Lynx Angels will fall campaign is building nicely into certainly one of my favourite at the moment, and not just due to the scantily clad angels either (this is excluding the crazy big brother style online series for the same campaign in Europe unfortunately). I really like the way the campaign is building, which was only supported further by a MPU I spotted on Media Mind's blog. To jog your memory the TV ad is below.<br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/EfeVEAZkJqM" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - Lynx Excite TV Advert - Full Length Version</span><br /> <br />Using google maps and postcode functionality built into the unit the user enters their postcode, to see an angel fall from the sky onto their location. This can be seen from the following link seen here: <a href="http://creativezone.mediamind.com/?ItemId=5247">Creative Zone Served by MediaMind - Lynx - Google Maps</a><br /> <br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiB-0bFAFGVDopVeTZawJ00jMpsSTSTSmjVJuV9pm81ze3iHg2CEWtANCATQpgO5JfDVZAI9M-1aERZV46bzDeQxyFJguTnnPYcOrEIokbfKpmd24Vg3gF3FE6U7heLaSYkFL8L4XJZQ/s1600/Lynx+Fallen+Angel+ad+1.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 302px; height: 252px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiB-0bFAFGVDopVeTZawJ00jMpsSTSTSmjVJuV9pm81ze3iHg2CEWtANCATQpgO5JfDVZAI9M-1aERZV46bzDeQxyFJguTnnPYcOrEIokbfKpmd24Vg3gF3FE6U7heLaSYkFL8L4XJZQ/s400/Lynx+Fallen+Angel+ad+1.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5576585124455157154" /></a><br /><span style="font-style:italic;">Pic 1: Lynx Angels will fall rich MPU</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnYLSG-XwkRr_SmTnACckxR8fo7mX-Op3KQIGK0RQfvEAkYo9_wObch42nKnki2RJL6H75YGlCHmMN9sE59vmHwHWUfNDSU1kltjCGlbajMwdL-E-qnmJnncLMulZXPG7ebcwsQrQ5bw/s1600/Lynx+Fallen+Angel+ad+2.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 304px; height: 253px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnYLSG-XwkRr_SmTnACckxR8fo7mX-Op3KQIGK0RQfvEAkYo9_wObch42nKnki2RJL6H75YGlCHmMN9sE59vmHwHWUfNDSU1kltjCGlbajMwdL-E-qnmJnncLMulZXPG7ebcwsQrQ5bw/s400/Lynx+Fallen+Angel+ad+2.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5576585477818821586" /></a><br /><span style="font-style:italic;">Pic 2: Lynx Angels will fall rich MPU</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_DCsihyphenhyphen-G42AB7zIw1DPqH3y1IVhjKBkPY7HqfzAtw_qPwUUR3jlB956a4_lnLXUcQf1MZMCYrGvK0mP5NwSjxnd026reZsNi29Hs5TdeeWn_cs70PCrFDtnwg0oEhiR2RMEtsVQKpQ/s1600/Lynx+Fallen+Angel+ad+3.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 302px; height: 252px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_DCsihyphenhyphen-G42AB7zIw1DPqH3y1IVhjKBkPY7HqfzAtw_qPwUUR3jlB956a4_lnLXUcQf1MZMCYrGvK0mP5NwSjxnd026reZsNi29Hs5TdeeWn_cs70PCrFDtnwg0oEhiR2RMEtsVQKpQ/s400/Lynx+Fallen+Angel+ad+3.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5576585755906599922" /></a><br /><span style="font-style:italic;">Pic 3: Lynx Angels will fall rich MPU</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVr52pmNKuO6ojj1BGbiRHfbXp1IzVwuxI4kCk8L2xTrhdV5Y6QIlP-2RBhYZqhNIF970ikUIW47n2PDmzdfP2oNOc99i49-uw3V6GP2W-c4LYthSPAyQQBmjSah_guxp2l2KzoxAGtA/s1600/Lynx+Fallen+Angel+ad+4.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 302px; height: 252px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVr52pmNKuO6ojj1BGbiRHfbXp1IzVwuxI4kCk8L2xTrhdV5Y6QIlP-2RBhYZqhNIF970ikUIW47n2PDmzdfP2oNOc99i49-uw3V6GP2W-c4LYthSPAyQQBmjSah_guxp2l2KzoxAGtA/s400/Lynx+Fallen+Angel+ad+4.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5576588221580237890" /></a><br /><span style="font-style:italic;">Pic 4: Lynx Angels will fall rich MPU</span><br /><br />Enjoy!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com1tag:blogger.com,1999:blog-9084357478489416725.post-13858834729492049322011-02-21T16:50:00.004+00:002011-02-21T18:42:33.991+00:00Cravendale Goodbye Cow, Pirate and Cyclist advertAs sad as I am to say, one of my favorite creatives of all time is ending, Cravendale Milk are no longer going to be using Not To Scale's directing duo Pic Pic Andre's characters for their commercials. The 'Goodbye Cow,Pirate, and Cyclist' ad created by Wieden + Kennedy and Pic Pic Andre now pays homage to the previous adverts with a quirky, and I'm sure you'll agree emotional, tune to support the work. Enjoy!<br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/zCVc0wQsBK0" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - Goodbye Cow, Pirate and Cyclist </span><br /><br /><br /><span style="font-weight:bold;">Related Posts<br /><a href="http://funkadelicadvertising.blogspot.com/search/label/Cravendale">New Milk Matters Cravendale Campaign</a></span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-16898518118011534882011-02-15T13:58:00.004+00:002011-02-15T14:10:25.059+00:00BT Chat for Change - Comic Relief VideoComic Relief is here once again, and as one of the sponsors, BT is calling upon everyone to get involved and do their bit. Friday 18th February is 'BT Chat for Change' day and they will donate 1p to Comic Relief for every BT home landline call.<br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/mwPEe12Islg" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - BT Chat for Change</span><br /><br /><br />1. Other ways to get involved including retweeting the following: BT will donate 1p to Comic Relief for every BT home landline call on Feb 18. Call someone with a joke to take part! #BTChatforChange www.facebook.com/BTchatforchange <br /><br />OR...<br /><br />2. Visiting - <a href="http://www.facebook.com/BTchatforchange">facebook.com/BTchatforchange</a><br /><br />OR...<br /><br />3. Sharing the promotional video above<br /><br /><br />Thanks!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-15526873991489878712011-02-15T13:52:00.002+00:002011-02-15T13:57:45.942+00:00Valentine's Day - Victoria's Secret Do's & Don'tsA tad late but here is a nice video from Victoria's Secret for Valentine's Day highlighting some of the classic do's and don'ts.<br /><br /><br /><iframe title="YouTube video player" width="450" height="283" src="http://www.youtube.com/embed/OooVPoo26Xc" frameborder="0" allowfullscreen></iframe><br /><span style="font-style:italic;">Video - Valentine Do's & Don'ts from Victoria's Secret </span><br /><br /><br />Enjoy!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-32876287254529654302011-01-27T13:34:00.004+00:002011-01-27T13:59:37.573+00:00Foursquare Infographic 2011Foursquare have posted this interesting infographic showing some very interesting topline figures from last year, most impressive perhaps is their staggering 3400% growth. It does make me wonder however how the geo-location service will try to maintain this in 2011, especially with the increasing popularity of Facebook Places and the new announcement of Facebook Stories of the back of this.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.mshcdn.com/wp-content/uploads/2011/01/foursquare_2010.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 430px; height: 1514px;" src="http://4.mshcdn.com/wp-content/uploads/2011/01/foursquare_2010.jpg" border="0" alt="" /></a><br /><span style="font-style:italic;">Pic - Foursquare Infographic 2011</span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com2tag:blogger.com,1999:blog-9084357478489416725.post-6533912333846136492011-01-07T16:23:00.004+00:002011-01-07T16:28:41.855+00:00Intel 'The Chase' ViralHere is a quick Friday viral from Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor showing the speed and potential of the product via an epic chase through the internet, including Flickr, YouTube, Facebook, and Google Maps.<br /><br /><object width="450" height="278"><param name="movie" value="http://www.youtube.com/v/ZM0ptMqNhso?fs=1&hl=en_GB&color1=0x006699&color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ZM0ptMqNhso?fs=1&hl=en_GB&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="450" height="278"></embed></object><br /><span style="font-style:italic;">Movie - Intel 'The Chase Film'</span><br /><br /><br />Enjoy!Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com2tag:blogger.com,1999:blog-9084357478489416725.post-41587155188947533532011-01-06T08:49:00.004+00:002011-01-06T09:17:38.833+00:00Digital Advertising Predictions for 2011Yesterday Chris Maples, Commercial Director at Microsoft Advertising posted his <a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2011/01/05/digital-dozen-uk-predictions-online-advertising-2011.aspx"><span style="font-style:italic;">‘Digital Dozen’ predictions for digital advertising in 2011</span></a> which have been listed below. This is a very interesting selection, all of which were clearly visible by the end of 2010 proving that in terms of advances in the consumer relationship between technology, social, and advertising comms looks to be a very interesting year.<br /><br /><span style="font-weight:bold;">1. Technology and creativity in advertising will evolve, hand in hand<br /><br />2. Location-aware technology<br /><br />3. Mobile will (finally) come into its own<br /><br />4. Social media IS the internet<br /><br />5. The individual as personal brand<br /><br />6. The evolution of branded content<br /><br />7. Privacy is all about the value exchange: What can advertisers offer consumers in exchange for their information?<br /><br />8. Digital evolution vs revolution: Microtrends become nanotrends<br /><br />9. Social and Search: A new breed of digital marketer is born<br /><br />10. Social shopping and crowd sourcing will come out of infancy<br /><br />11. Gaming will move onto the next level<br /><br />12. The ‘death of the agency’ will be proven a myth, and advertising agencies will be more relevant than ever</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL1FGKJBsCzsM5CUpMPLE3TK4IJ_GDtp3DhCBQNgW7Sp4gDfHWvLzfibgZYkW0pioJEfC-zFDDP_NLgtSbrT6Hp9JE2_MEG8_EQ5oOulwvf8X_qdTg43DW8z87oJtzwncyFJ7D4WkH5g/s1600/kinect.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 225px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL1FGKJBsCzsM5CUpMPLE3TK4IJ_GDtp3DhCBQNgW7Sp4gDfHWvLzfibgZYkW0pioJEfC-zFDDP_NLgtSbrT6Hp9JE2_MEG8_EQ5oOulwvf8X_qdTg43DW8z87oJtzwncyFJ7D4WkH5g/s400/kinect.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5558995907842791346" /></a><br /><span style="font-style:italic;">Pic - XBOX Kinect proves to be the biggest shift in gaming in 2011</span><br /><br />I think this is a very realistic list of predictions and from my point of view definitely hope that these are the significant growth areas of this year. In particular I am interested in how all of the above elements will come together, and how the convergence of these technologies will not only sit with the consumer but influence their purchasing and online browsing behaviours. <br /><br />Ultimately from an agency point of view I will be very interested to see how the advertising elements of these media will evolve opening up opportunities which will hopefully lead to a richer and much more relevant experience. It is definitely worth having a read of Chris Maples post which goes into each of these in much more depth.Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com1tag:blogger.com,1999:blog-9084357478489416725.post-45291888682230903792011-01-05T18:38:00.004+00:002011-01-05T18:45:46.171+00:00MINI Vending Machine - Mobile Shortcode Building ProjectionNow this may not be particularly new or ground breaking, but is still an extremely cool execution from Canada. The passerby texts their chosen car from the projection shown which is then deposited in the tray beneath, with each MINI displaying its own unique exhibition (Shown in the video below).<br /><br /><object width="450" height="278"><param name="movie" value="http://www.youtube.com/v/YY-3rjqx4Js?fs=1&hl=en_GB&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YY-3rjqx4Js?fs=1&hl=en_GB&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="450" height="278"></embed></object><br /><span style="font-style:italic;">Video - MINI Vending Machine</span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com1tag:blogger.com,1999:blog-9084357478489416725.post-1566518067122557332011-01-05T18:30:00.005+00:002011-01-05T18:38:19.206+00:00Facebook more popular than Google on Christmas DayThat's right for the first time Facebook received more UK Internet visits that Google UK on Christmas Day 2010. As the illustrated in the chart below compiled by Hitwise, on Christmas Day (December 25th) facebook.com accounted for 10.50% of all UK Internet visits, while the figure for google.co.uk was 9.77%. This was the first time that Facebook has ever been the most popular UK website. Facebook has been known previously for it's unusually high traffic volumes on Christmas Day, however I'm sure this was still a very nice Christmas present for them.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxpwJ_PfTIDgtx6s-IkkIm9VXHzLuqxfq9dfbTdY6OGIWbezWi6hK2rjwBiTJgu5qul5FrxfNgmg8yjFKk5zUgdo4VIRWRDZCvsCcbAN4S5PvBVhMhj6eiiS5_ku9FPHKFwidJLJrbvg/s1600/Facebook+traffic+volumes+christmas+day.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxpwJ_PfTIDgtx6s-IkkIm9VXHzLuqxfq9dfbTdY6OGIWbezWi6hK2rjwBiTJgu5qul5FrxfNgmg8yjFKk5zUgdo4VIRWRDZCvsCcbAN4S5PvBVhMhj6eiiS5_ku9FPHKFwidJLJrbvg/s400/Facebook+traffic+volumes+christmas+day.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5558772411800336562" /></a><br /><span style="font-style:italic;">Pic - Facebook Vs Google Traffic Volumes December 2010</span><br /><br /><br /><a href="http://weblogs.hitwise.com/robin-goad/2010/12/facebook_more_popular_than_google_on_christmas_day.html">Via</a>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com0tag:blogger.com,1999:blog-9084357478489416725.post-72914728338435492702010-12-09T17:25:00.004+00:002010-12-09T17:32:44.440+00:005 Gum Street Raid – Online Treasure HuntIn order to promote the limited edition 5 Gum tin Wrigley’s have launched the 5 Gum Street Raid, a treasure hunt hosted on Google Street View. Using Google Street View, 5 Gum has hidden 120 Limited Edition 5 Gum Tins in 10 cities. Each day for the next 10 days, <a href="http://www.facebook.com/5GumANZ?v=app_7146470109&ref=ts#!/5GumANZ?v=app_7146470109">5 Gum’s Facebook fans</a> will be given access to one of those cities in order to search and score a tin for themselves. The 5 Gum Street Raid will target destinations online throughout Australia and New Zealand before a finale in New York City on December 10th.<br /><br /><object width="400" height="250"><param name="movie" value="http://www.youtube.com/v/LgAuKSCObRU?fs=1&hl=en_GB&color1=0x2b405b&color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LgAuKSCObRU?fs=1&hl=en_GB&color1=0x2b405b&color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="250"></embed></object><br /><span style="font-style:italic;">Video - 5 GUM STREET RAID </span><br /><br /><br />This is a nicely executed idea, and as highlighted on <a href="http://www.australiancreative.com.au/news/5-gum-tin-promotion-by-clemenger-bbdo-sydney">Creative</a>, is very well suited to the 13 to 17-year-old net savvy target audience who are more than comfortable Social Networking and interacting with brands in the online space. It has also been posted that the page currently boasts the fifth largest brand Facebook group in Australia, however have not personally used the Facebook element of the page as much as they could’ve with an audience of now 242k. <br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgezf1lip3RGe7n5wHkBEjzN5eB1vsyW2DFgGwErKkCL0hOtLl26QNo3loFzXMLMEqEK7ljqtShpTeHqGnwNeBZognzQSzgmmBm4tRN5JQI-hk_KOnndFHzK_QOoqyoE9GMyDTo-d58Cw/s1600/5+Gum+Street+Raid.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 283px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgezf1lip3RGe7n5wHkBEjzN5eB1vsyW2DFgGwErKkCL0hOtLl26QNo3loFzXMLMEqEK7ljqtShpTeHqGnwNeBZognzQSzgmmBm4tRN5JQI-hk_KOnndFHzK_QOoqyoE9GMyDTo-d58Cw/s400/5+Gum+Street+Raid.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5548735982425178626" /></a><br />Pic - 5 Gum Facebook Page<br /><br /><br />I think this is always an interesting issue for brands to tackle when creating a Facebook page and engaging a community, and can be difficult to engage an audience long term. I have included some examples of interesting brand pages below I have come across, however would like to know if there are any you guys have seen!<br /><br /><br /><span style="font-weight:bold;"><a href="http://www.facebook.com/home.php?#!/mothernature">Tampax ‘Mother Nature’</a><br /><a href="http://www.facebook.com/home.php?#!/MarksandSpencer">Marks & Spencer</a><br /><a href="http://www.facebook.com/home.php?#!/Starbucks">Starbucks</a><br /><a href="http://www.facebook.com/home.php?#!/Aviva">Aviva ‘Be The Big Picture’</a></span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com1tag:blogger.com,1999:blog-9084357478489416725.post-53059132843917938702010-11-26T17:57:00.003+00:002010-11-26T18:13:47.728+00:00T-Mobile & Merton (the piano improv guy) Gatwick Welcome Back VideoFollowing the amazing reception of the London's Heathrow Terminal 5 Welcome Home Ad, taking the T-Mobile flashmob to the next stage in it's 'Life is for sharing' evolution welcome the next installment this time at London's Gatwick Airport. Using the popularity of Merton, who played he's way into the spotlight with his <a href="http://funkadelicadvertising.blogspot.com/search/label/Chatroulette">Chat Roulette improvs</a>, T-Mobile have created a new take on the Welcome Back Video (Shown below).<br /><br /><br /><object width="400" height="250"><param name="movie" value="http://www.youtube.com/v/a14rVy1_XE4?fs=1&hl=en_GB&color1=0xcc2550&color2=0xe87a9f"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/a14rVy1_XE4?fs=1&hl=en_GB&color1=0xcc2550&color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="250"></embed></object><br /><span style="font-style:italic;">Video - T-Mobile & Merton the piano improv guy - Welcome Back Video </span><br /><br /><br />I think this is a fantastic idea, and very well thought out, my only slight concern is that I think an element of charm is lost in this execution. I don't know your thoughts, however I like the risque original videos of Merton which circulated back in March and personally feel that he doesn't seem to be enjoying this as much now there is a logo pinning to his famous green jacket!<br /><br /><br /><span style="font-weight:bold;">Related Post<br /><a href="http://funkadelicadvertising.blogspot.com/search/label/Chatroulette"><br />Merton the Chatroulette Piano Improv - Chatroulette viral craze</a></span>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com2tag:blogger.com,1999:blog-9084357478489416725.post-6360136051841777732010-11-18T13:20:00.004+00:002010-11-18T13:43:48.629+00:00Star Wars Augmented Reality Game - Falcon GunnerIt's true there is now a Star Wars App games called 'Star Wars Arcade: Falcon Gunner' which puts you in the seat of a Millennium Falcon as you're attacked by an incoming fleet of Tie Fighters coming in at you from 360-degrees. As the player you can use the game view, showing a picture of the Death Star, or the background of your choice using the AR functionality. The game is nicely demonstrated in the video below, and works pretty well against the New York skyline.<br /><br /><object width="450" height="278"><param name="movie" value="http://www.youtube.com/v/LoodrUC05r0?fs=1&hl=en_GB&color1=0x2b405b&color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LoodrUC05r0?fs=1&hl=en_GB&color1=0x2b405b&color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="450" height="278"></embed></object><br /><span style="font-style:italic;">Video - Star Wars Augmented Reality: Falcon Gunner</span><br /><br /><br />I think this is a really nice example, and will definitely be paying to down load this one. Although this is nothing new and works in exactly the same way as something like the <a href="http://funkadelicadvertising.blogspot.com/2009/11/firefighter-augmented-reality-iphone.html">Firefighter augmented reality iPhone game</a>... it's Star Wars, and so is automatically a lot cooler than most things out there.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMRfLaXkWF5oX_7V0QyqTRZOvTehyphenhyphenpfL3ZMHACjtGxctKOoJGxuRmIKhYp-2vFz8oVlLeV_yRL9TqMdTwAGBnKM9u-uoD63ebvzX2U4bIibDA9YG1ysHtF3Q-00_P2Hv_x3piYZ5SOmQ/s1600/Star+Wars+Augmented+Reality+Falcon+Gunner.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 219px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMRfLaXkWF5oX_7V0QyqTRZOvTehyphenhyphenpfL3ZMHACjtGxctKOoJGxuRmIKhYp-2vFz8oVlLeV_yRL9TqMdTwAGBnKM9u-uoD63ebvzX2U4bIibDA9YG1ysHtF3Q-00_P2Hv_x3piYZ5SOmQ/s400/Star+Wars+Augmented+Reality+Falcon+Gunner.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5540882957120001922" /></a><br /><span style="font-style:italic;">Pic - Star Wars Augmented Reality: Falcon Gunner</span><br /><br /><br /><strong>Related Posts:<br /><a href="http://funkadelicadvertising.blogspot.com/2010/01/augmented-reality-do-you-believe-hype.html">Augmented Reality - Do you believe the hype?</a><br /><a href="http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html">Top 10 Augmented Reality Advertising Campaigns… so far</a><br /><a href="http://funkadelicadvertising.blogspot.com/2009/09/top-10-augmented-reality-adveritising.html">Top 10 Augmented Reality Advertising Campaigns… so far - PART 2</a></strong>Alex Smithhttp://www.blogger.com/profile/05742359307213827216noreply@blogger.com1