GM Spoof: GM Retardation advert

Last week I posted about the new GM advert (GM: Reinvention - New ad for New GM) entitled Reinvention. The commercial dedicated itself to ensuring that the public does not lose trust in the brand, following the news that they were filing for Chapter 11 bankruptcy. Well... following this I was highlighted to the fact that there was a well edited spoof circulating shown below.



Video - GM Spoof: GM Retardation commercial


Supporting the spoof ad is an GM Retardation website exact replica of the new GM Reinvention website, obviously tweaked as expected highlighting users to fictitious Blogs, Twitter, Flickr, and Facebook accounts, with copy such as: "Pretend like you can be friends with us. We'll pretend too, and then we'll close down your dads car dealership".



Pic - GM Retardation Website

GM: Reinvention - New ad for New GM

This is the latest ad for GM released yesterday, entitled Reinvention. The commercial dedicates itself to ensuring that the public does not lose trust in the brand, following the news that they were filing for Chapter 11 bankruptcy. The ad is launched in line with the new website GM Reinvention.com, which aims to inform the consumers of the ways in which the brand plans to be reborn.





I really like the honest, and down-to-Earth tone of this ad, which is evident from the opening line 'Let's be completely honest, no company wants to go through this, but we're not witnessing the end of the American car, we're witnessing the rebirth of the American car'.