Lastminute.com debut Mexican Wave Ad

OK, so a Mexican wave doesn't sound very enthralling, however this isn't any normal Mexican wave, this is a Lastminute.com Mexican wave using a run of three consecutive 60-second ads on ITV, Channel 4 and Five, due to start on Saturday night (28th February 2009) at 9.50pm. As you can see from the preview below, the ads will feature a Mexican wave of thumbs-up and viewers will be asked to follow the wave as it flows from ITV through to Five.



The great thumb wave will take viewers all over the world, and will challenge people to guess the number of thumbs they see in order to enter the online prize-draw. The website set up for the campaign is as follows http://goodstuff.lastminute.com, which will also feature the ads once aired.



This is a fantastic idea, and demonstrates a very well thought through creative and media execution. It has had significant media backing including digital outdoor, in order to generate enough buzz, and personally I cannot wait to see the result. Those times again are:

Saturday 28th February
ITV1 at 9:50pm
Channel 4 at 9:51pm
Five at 9:52pm


Update: To view the full ad - Lastminute.com Great Thumb Wave advert


Enjoy!

PG Tips Monkey gives alternative Queen's Speech on Christmas day

This Christmas we will see a slightly different take on the usual Queen's Speech on Christmas day, with PG Tips this year releasing their own version, given by the PG Tips Monkey. Monkey's speech is due to air on Christmas Day, with a feature length PG tips advert with comedy partner Al played by Johnny Vegas, on ITV1 between 9.05pm and 9.25pm.

To give everyone a taster of what is to come, PG Tips have put together a prelude to the Christmas Speech which can be viewed below...



Enjoy!!