Intel 'Museum of Me' - Personalised Facebook Experience

Intel have created a new Facebook experience which has definitely shown us once again what is possible when a brand can put their mind to it.  Intel's 'Museum of Me' is a personalised video experience which by logging into your Facebook account unveils a beautiful 3 minute piece of content.

Pic 1 - Intel 'Museum of Me' 

By using basic information about the user, the video takes photos, likes, friend, and status information to craft a fantastic personalised gallery which is really worth trying.  Although it may be scary allowing this information to be pulled, the application can be simply removed via your privacy setting once you have seen it.

Pic 2 - Intel 'Museum of Me' 

I am a big fan of this style of Facebook integrated bespoke content, and feel that if done right can achieve some impressive user engagement.  I think the only thing which must come up time and time again is how you keep the user experience high, whilst still achieving an equally strong level of brand (and more importantly campaign/ product) awareness.

Check it out here: 'Museum of Me'

Local Deals hit Facebook Places

Yesterday it was announced that Facebook are unveiling Deals to their Facebook Places offering on mobile, bringing local businesses the opportunity to promote offers to passing trade. Currently only available in the US and rolling out over the next few days, ‘Deals’ in relevant areas are highlighted when a user checks in via their handset.

This new offering gives brands a unique opportunity to get onto the infamous Facebook App, something which many brands have been chomping at the bit to tap into given the massive amount of users which use the application on a daily basis. The video below outlines the service, which will no doubt make its way across the pond in the coming months.



Video – Facebook Places bring local deals to the US


To date advertisers have had to make do with existing geo-location services such as Foursquare in order to showcase local offers or create branding opportunities (such as Starbuck’s Barista Badge), however with ‘Deals’ this potentially opens up a new window of possibilities to engage users via one of the World’s largest digital brands.


Via

Farmville roll out promotion with Green Giant

Over the last year social gaming on sites such as Facebook has exploded, with millions of people logging on and playing every day, and millions of pounds spend on virtual transactions to enhance their game play. Well now social gaming giant Farmville (currently with 65m users, and 20m playing daily) has teamed up with Green Giant placing Farmville Cash coupon stickers (for ‘5 free farm cash’) on selected products in 4,000 supermarkets across the US.




It was reported on Mashable that in the six week pilot for the promotion, which was launched in Target Fresh Grocery and Super Target stores, there were more than 100,000 in virtual Farm Cash redeemed using the stickers which appeared on 25 different Green Giant products. The promotion was then expanded to supermarket nationwide as a result of the success of the pilot.

It is great to see how the social gaming space has seen such a fantastic increase (despite the hundreds of daily updates in my news feed), and will be interesting to see how it evolves.

Kia Soul - 'Go Hamster Go' Facebook App

This is a very cool app which has been put together by Total Immersion for the Kia Soul. The 'Go Hamster Go' Facebook App uses augmented reality in a very clever and viral way. For once players do not need their mouse, or keyboard come to that, as your head is the controller during this game. According to their press release the “Go Hamster Go!” game marks the first use of augmented reality in a Kia application for a social media environment, and can be found at www.facebook.com/kiasoul under the Go Hamster Go! tab.



Pic - Kia Soul - 'Go Hamster Go' Facebook App


Each hamster is wearing a coloured t-shirt mirroring a Kia Soul colour, which when the user drops a hamster into the vehicle, the vehicle morphs into that colour. The exit window lists the final score – and the cool features the user managed to add to the Soul. Users can post their scores on the Soul leaderboard and can challenge friends to compete and beat their scores.



Video - Kia Soul - 'Go Hamster Go' Facebook App


I really like this example, not only is it innovative and fun, but it is simple and is sitting on Facebook! The user is not expected to go elsewhere, or dragged to a brands website, they can play just a click away from their profile... genius. Plus you have the added viral element of Facebook, which is where I would expect this app to excel.


HT to Barry and Total Immersion for the info


Related Posts:

Top 10 Augmented Reality Adveritising Campaigns… so far
RubberDuckZilla: Augmented Reality Game
BMW Z4 “An Expression of Joy” - Augmented Reality

Burger King – Whopper Sacrifice Facebook Application

As part of a new campaign, Burger King in the U.S have unleashed the Whopper Sacrifice Facebook Application (one of the best I've seen in a while). The idea is simple, prove to Burger King how much you would do for a Flame-broiled Whopper, by sacrificing 10 of your Facebook friends with their Whopper Sacrifice application.



I think this is a brilliant and fun way of playing on the fact that people maybe have more friends in their friends list than they really need, and with a well put together application like this, it is bound to have an instant viral factor.




Hats off to Adverblog for finding this one.