Last month I posted about the new campaign by Adidas celebrating 60 years of their Adidas Originals collections, the campaign features a brilliant ad which takes place at a house party (the theme of their “60 Years of Soles and Stripes” at Milan Fashion week), and brings together a host of stars including David Beckham, Katy Perry, and Missy Elliott to the music of 'Beggin' by MADCON.
Using this concept to celebrate 20 years of originality Sky 1 have spoofed the Adidas creative for The Simpsons using clips from the show to recreate the ‘House Party’ TV ad. It has even been added to the Adidas Originals YouTube Channel with the message “As they say, imitation is the best form of flattery, so we tip our hats to Sky 1, Homer, Bart, Marge, Lisa and Maggie for their celebration of originality”.
As an extension to their ongoing campaign Adidas have also just released their next phase of the campaign with a digital initiative within Xbox live. The Xbox Live activity features interactive video-in-video technology (which enables users to click at various points of the video to view additional footage) and as well as editorial spots. The Xbox activity will also give users the opportunity to download snippets of the video featuring celebrities, themes, and gamer pictures (including stars such as DMC, Dynamo, David Beckham, Missy Elliot, Estelle, and the Ting Tings).
Tuesday, 31 March 2009
Simpsons Adidas Tribute and Xbox 'House Party' experience
Friday, 20 February 2009
Adidas Originals Celebrates “60 Years of Soles and Stripes”
To celebrate the 60th anniversary of the iconic 3-Stripes mark Adidas have unveiled a fresh collection that celebrates its brand’s rich heritage and lifestyle credentials set to launch this Spring. To coincide with the unveiling of the new 60th anniversary collection Adidas have launched a new Global Brand campaign, which is in a 'House Party' setting (The theme of their “60 Years of Soles and Stripes” at Milan Fashion week).
The 60th anniversary Adidas Originals 'House Party' TV ad creative brings together a host of stars including David Beckham, Katy Perry, Missy Elliott, Mark Gonzales, Lady Gaga, Estelle, Kevin Garnett, and Young Jeezy all under one roof to the music of 'Beggin' by MADCON.
Adidas are also offering, together with MTV the chance for people to enter a competition to invite 60 friends to a party of a lifetime by proving they are the Host with the Most, through the Adidas FaceBook Page and download the 'Host with the Most application'.
Fans of the Adidas brand may also be interested in the fact that there is even a cameo by company founder Adi Dassler who makes an appearance within the 'House Party' ad.
