Lynx - Angel Augmented Reality Victoria Station Ambush

Now I know I have recently cited an example of activity from the latest 'Angels will fall' Lynx campaign, and do not mean to 'harp' on about it, however this is a fantastic recent example of engaging an audience through augmented reality. The video explains it all, but I really like the way this naturally involves passers by to watch and get involved.


Video - Lynx Excite Angel Ambush London Victoria

The video is explained in further depth on their Facebook page, took place on the 5th March at London Victoria Station, with further activity which happened in Birmingham Bullring 19th & 20th March 2011. Further Pictures below.


Pic 1 - Lynx Fallen Angel Victoria Station Augmented Reality



Pic 2 - Lynx Fallen Angel Victoria Station Augmented Reality


Related Posts:
Lynx: Even Angels will Fall - Rich Media Example
Augmented Reality - Do you believe the hype?
Top 10 Augmented Reality Advertising Campaigns… so far
Top 10 Augmented Reality Advertising Campaigns… so far - PART 2

MINI Vending Machine - Mobile Shortcode Building Projection

Now this may not be particularly new or ground breaking, but is still an extremely cool execution from Canada. The passerby texts their chosen car from the projection shown which is then deposited in the tray beneath, with each MINI displaying its own unique exhibition (Shown in the video below).


Video - MINI Vending Machine

Step Up to The Mic - Joint Venture Between Myspace and Titan Outdoor

Once again Outdoor refuses to lay down and admit defeat in the face of the fact that the online revolution is here, in another example which truly demonstrates that the two media can work as one. In a fantastic example by Titan and a three-week joint promotion with MySpace, called 'Step Up to the Mic', we see users stepping onto their soapbox and showing off their vocal power across 300 digital screens in the U.S, U.K and Ireland.



By visiting the “Step Up to the Mic” page on MySpace users can upload up to 50 characters of text and an image, and share their thoughts, messages, and best wishes to their mates or family members. As well as this using the pull of Myspace, a host of celebrities and music artists will be invited to communicate with fans, expressing all the things they are passionate about.

I actually do quite like this idea, which I really do think moves things in the right direction, reading some of the comments it does seem to be a real mixed bag, however Myspace does shine in its own individualism and non-conformity which I do think is quite endearing... if not completely my bag.

Wispa Gold Outdoor messages Campaign

To celebrate the return of the Wispa Gold, Cadbury has launched a new campaign dedicating £2m of media space to all those who adore the chocolate bar (and as we have seen from previous campaigns there are quite a few of them). As a further 'Thank You' to all of their supporters there will be a chance for fans messages to be featured on one of over 1,000 poster sites across the UK, with a website set up for people to note their message. The website is www.wispagoldmessages.com for all of those interested and the closing date is 3rd October.



It is also worth mentioning that to launch the campaign Rolf Harris has designed his very own billboard (on 15th September), submitted by one of the earlier winners, at Old Street roundabout on (shown below).



A great idea i think, and a very nice continuation of their ongoing use of the viral admiration of the brand. Once again I really like the way that it's impactful without being too in-your-face, and really gives the fans and supporters of the brand a chance to get involved. I think this is most evident by the amount of use people have already got out of the site, and the way in which the idea has been received!

True Blood: Vampire Targeted advertising

The second series of HBO's True Blood starts in the US on June 14 at 9pm, and in the true nature of the TV show over the last month or so, they have got together with a handful of brands to launch a very original and cool campaign targeting the vampires living among us. Some of the brands involved are below.


MINI



Harley-Davidson



Monster.com



Gillette



Other brands involved include Ecko Fragrance, Anubis Air, Hotel Carmilla, and Geico in a campaign which was implemented across Outdoor, Press, and Online.

According to the True Blood Bloodcopy Blog advertisers would be silly not to target Vampires in these difficult times... "With a global recession in full swing, tapping the growth segment of vampire consumers has become all the rage in corporate America. Leading the competition, these companies have all launched marketing efforts aimed at turning undead desires into dollars".

Fantastic!

Westfield: Interactive Outdoor iPhone ads

Shoppers at London shopping centre Westfield will soon have the chance to interact with advertising on digital LCD screens via their iPhones, which are connected via WiFi or 3G.



The technology developed by digital creative agency Clusta in partnership with CBS Outdoor to develop a new ad platform showcased yesterday at the Media Playground conference and exhibition in London.

As reported in Campaign by swiping on the iPhone’s touchscreen, users can make the object in the digital poster spin left or right, or even make the display change colour. Also by using the 'pinch' and 'stretch' finger gestures on the iPhone, consumers will be able to zoom in or out of the object displayed on the screen.

Apparently this will be rolled out according to advertiser demand, however despite the hit the retail industry has suffered in recent months, in a stylish environment such as the Westfield Centre I can image plenty of brands showing an interest.

Google Streetview Guerrilla ads Amsterdam

Google has claimed the streets of Amsterdam in order to promote the functionality of their Google Street view application. The activity (shown below) consist of stencils on the streets and Outdoor posters in bus stops where people can see how it all works. The activity promotes the Street view service in Amsterdam, Rotterdam, and Groningen, which launched roughly the same time as it did here in the UK (March 2009).



Pic 1 - Google Street View (Street Stencil)



Pic 2 - Google Street View (Bus Stop)



Pic 3 - Google Street View Amsterdam


One more quick note for all of those curious, whilst on the subject of Amsterdam and Google Street View... yes you can view the famous Red Light District (Redlight District Amsterdam on Google Street View).


Via adsoftheworld.com


Related Posts
Google Street View hits the UK

Sky HDTV: Airport Invasion TV

OK so how do you demonstrate the lifelike clarity of Sky HDTV? Well creating a guerrilla 'channel hopping' experience for everyone at Sao Paulo Airport might do it. A nice example of doing something a bit out of the ordinary in a public space.




Enjoy!

TimeToConsider.co.uk - Mysterious Poster Campaign hits the Capital... again!

This is a slightly random one for me, mainly because I'm not a huge fan of surprises. This latest mystery outdoor campaign of which all agencies involved are apparently sworn to secrecy (according to Twitter) is no different, and although I'm sure it will drive us all crazy, will, like the Times 'Mystery Black Poster Campaign', get us all blogging and tweeting like no-bodies business. The posters consist of some rather stunning although controversial images (shown below), with a very 'Dove' (Unilever rather than the bird) like question posed to the onlooker. Directing people simply to the website 'www.timetoconsider.co.uk' when they are greeted with further images, and an opportunity to comment with their views.



Time to consider - Hunting 'Birthright or Brutality?'



Time to consider - Chickens 'Justifiable Cruelty?'



Time to consider - Old Man 'Pity or Pitiful?'



Time to consider - Tanks 'Deterrent or Provocation?'


It will be interesting to see once again how this plays out, especially as every day more and more of us are becoming further established within the blogging and social communities of which we integrate within our everyday routine, as well as the tools and services available to us to help us do this. Will this create the same stir as the Times campaign did? I don't know, but it will be fun finding out.

Audi Vs. BMW Tactical Outdoor Campaign

This is a brilliant tactical execution from the US which saw an ad targeting BMW, completely stopped in its tracks by a speedy response by BMW. Santa Monica advertising agency, Juggernaut Advertising, initiated a tactical outdoor marketing campaign on behalf of BMW Santa Monica, in response an Audi A4 outdoor campaign challenging BMW with the headline “Your move, BMW.”



As shown in the picture above, BMW SM promptly showed their response to the ad with their BMW M3 creative featuring the headline “Checkmate.” This is a very nice example of tactical advertising, which has certainly gained a bit of additional coverage off the back of it. There is video below showing a little bit more, for those interested

WWF - Coins Outdoor campaign

This is a fantastic campaign I stumbled across today by the WWF in Brasil, raising donations in a rather innovative and different way. The magnetic posters were placed across Cinemas, Gyms, and Reception areas in company buildings, and relied on a paint by numbers type method of placing certain coins on the highlighted positions to reveal the hidden creature.


Photo credit - Scaryideas.com



Video of WWF - Coins campaign in action


Hat Tip to Scaryideas.com

MINI United Celebrates 50th Birthday

MINI is officially 50 years young this year, and to celebrate MINI United is coming to the UK. The MINI United festival is a celebration of all things MINI, and takes place every two years with previous events in Misano, Italy and Zandvoort, Holland. 2009 will also see the largest MINI United event to take place to date with MINI fanatics travelling from all across the globe to join in, held at Silverstone and taking place from May 22nd to 24th.



Guests such as Paul Weller, Calvin Harris, Chris Thompson, Raygun, and Twisted Wheel will be entertaining over the weekend, with a host of events for everyone from die hard MINI fans, to adrenalin junkies. There is also a MINI United community set up, which also includes everything from festival programmes, competitions, as well as maps and further information of the weekend.

National Geographic - Blue Whale Enters London Waters

Firstly no... Wally the whale hasn't made a appearance back to the London's capital, this is the work of National Geographic Channel to celebrate the premiere of Blue Whale Odyssey on Tonight (Wednesday 1st April at 9pm) and the launch of its new channel, Nat Geo Wild HD. The Blue Whale tail was on display in the Serpentine throughout yesterday, Tuesday 31st March, and measures in at an impressive 10ft high by 20ft wide, and is based on a Blue Whale 80-100ft in length.



Photo credit: David Parry/PA Wire


A few months ago it was posted that for the launch of the Eden channel a life size model of a polar bear and cub were floated down the Themes (Eden launch Channel with Iceberg in the Thames)

FIVE USA turns Oxford Street tube into Time Square subway

As part of a launch campaign for new TV channel FIVE USA, Oxford Street tube station has been transformed into Time Square subway station, with every cross track poster reflecting the platform of the famous New York City subway.


Photo - FIVE USA (Photo Credit)


I really like the way this station domination has been executed, and it is pretty impactful, especially on the new cleaner CBS Outdoor formats. Even the XTP (Cross track projectors) were used as part of the placement bringing these two bustling iconic stations together, playing a similar version of the below video.

Oohgle mystery posters hit the UK

Do you Oohgle? Do you even know what oohgling is? Well neither did I, until I started my online search the same way the majority of the online world now does as a matter of course… through a search engine. Upon typing Oohgle into Google, I was introduced to a PPC advert asking me if I’d seen the ad, and to click through if I wanted to find out more.



Oohgle is apparently the term coined for those of us which see an out-of-home advert, and follow it up with an online search (as most of those visiting the site would have done). The site put together by Posterscope, promoting their Prism Search tool, goes on to explain everything, and there is an optional short survey to enter a competition.



This piece of research will probably make its way to the agency world soon, and I’m hoping will give us some insightful knowledge of the way out-of-home is evolving people’s brand journeys and experiences. One of our increasing challenges as planners is accountability, and any research showing how media can work together is very welcome.

JCDecaux and Sky launch Outdoor News Channel

It was announced yesterday on the JCDecaux website that they have joined forces with Sky News to bring London commuters the latest news on their way to work via their PrimeTime network.



As of yesterday 18th November the 16 digital billboards, making up the PrimeTime network around London, will be able to provide the latest headlines, business news, sport, show business and weather, with content updated via a live data feed.



According to the article ‘55% of London’s commuters still travel to work by car’, presenting an excellent opportunity to for JCDecaux to reach them with relevant content. This is a brilliant idea, drawing on the strengths of outdoor as a media channel, and more importantly the new advantages that PrimeTime has demonstrated.

Digital as we all know is revolutionising advertising, across all media channels, and with the attraction of Transvision in our train stations over the years proving that this can work, I can’t see why this would not be successful on the roadside.

Could this be the future of Instore Advertising?

An interactive Mirror may seem like a pretty pointless gimmick, and that is certainly the the way this is being perceived by many of the viewers leaving comments on YouTube, but i think there are far more uses for this if handled correctly.



As you will see from the video, the technology introduced to us by Lit Studios relies on the person in front of the mirror interacting or playing with what is on the screen, which surely means that if there could be a message which is not blocking the reflection, then this could be a very clever advertising tool.

Imagine a changing room with a mirror which allowed you to view products from the store without leaving the cubicle, or interact briefly with an iTunes like application, maybe even entering your details for a competition or discount coupon. The ideas seem endless, and with the fact that the consumer is already in front of your ad then surely this begins to be very exciting concept.

FT uses empty billboards in attempt to drive the importance of advertising

The FT is to launch a new campaign on Monday (20th Oct 2008), which will see them using empty billboards as a canvas to drive a debate very close to our hearts. The campaign will go up across outdoor sites on Monday, and will involve selected billboard sites being stripped back to their boards, with the question: "Global downturn. What's the first mistake businesses make?" placed in the top corner.



The campaign drives people through to www.ft.com/budgets, which contains case studies on why advertising still remains crucial in times of economic downturn. I think this is a brilliant idea which should cause much debate among businesses and agencies alike. The execution is very impactful, and is definitely something new and eye catching.

MySpace Music launch outdoor campaign

Myspace in the US is launching its first outdoor advertising campaign to promote the new launch of Myspace Music a joint venture between Myspace, and major record labels Sony, UMG and Warner Music.

The Myspace Music campaign is set to run in Los Angeles (Hollywood on Sunset) and New York (Times Square), and include some of the sites biggest names such as MIA, the Jonas Brothers, and Lil Wayne.

The adverts (below) show the artists alongside the playlists that provide them with creative inspiration, promoting the website's new playlist function, which allows members to aggregate a playlist free.


New York (Times Square) - Jonas Brothers and Lil Wayne Outdoor Billboard


Los Angeles (Hollywood on Sunset) - MIA Outdoor Billboard

Coke Zero - Quantum of Solace advert featuring Jack White

Not that long ago it was released that Coke Zero was to release a limited edition bottle to tie in with the sponsorship of the latest James Bond movie, Quantum of Solace, due to be released 31st October. As of Mid-September with the support of a campaign including TV, Cinema, and Outdoor, we will all be able to see the James Bond style advert, developed by ad agency Wieden & Kennedy, which will launch the campaign.



The ad featuring music by White Stripes frontman Jack White, is just a hint of things to come, with both Jake White and Alicia Keys joining forces for theme tune for Quantum of Solace, Another Way To Die. Personally i cannot wait.