Wispa Gold Outdoor messages Campaign

To celebrate the return of the Wispa Gold, Cadbury has launched a new campaign dedicating £2m of media space to all those who adore the chocolate bar (and as we have seen from previous campaigns there are quite a few of them). As a further 'Thank You' to all of their supporters there will be a chance for fans messages to be featured on one of over 1,000 poster sites across the UK, with a website set up for people to note their message. The website is www.wispagoldmessages.com for all of those interested and the closing date is 3rd October.



It is also worth mentioning that to launch the campaign Rolf Harris has designed his very own billboard (on 15th September), submitted by one of the earlier winners, at Old Street roundabout on (shown below).



A great idea i think, and a very nice continuation of their ongoing use of the viral admiration of the brand. Once again I really like the way that it's impactful without being too in-your-face, and really gives the fans and supporters of the brand a chance to get involved. I think this is most evident by the amount of use people have already got out of the site, and the way in which the idea has been received!

FT uses empty billboards in attempt to drive the importance of advertising

The FT is to launch a new campaign on Monday (20th Oct 2008), which will see them using empty billboards as a canvas to drive a debate very close to our hearts. The campaign will go up across outdoor sites on Monday, and will involve selected billboard sites being stripped back to their boards, with the question: "Global downturn. What's the first mistake businesses make?" placed in the top corner.



The campaign drives people through to www.ft.com/budgets, which contains case studies on why advertising still remains crucial in times of economic downturn. I think this is a brilliant idea which should cause much debate among businesses and agencies alike. The execution is very impactful, and is definitely something new and eye catching.