The Invisible Festival with Spotify - Less than 24 hours to go!

The Invisible Festival starts tomorrow (08.08.09 - 09.08.09), and is hoping to not only generate a lot of buzz, but raise money for Cancer Research UK. With the help of Spotify The Invisible Festival is an online virtual music festival hosted by the general public, which as the site explains is 'the world’s only 100% mud free, crowd-free, rain-free, tout-free, queue-free, free-free virtual festival'. To get involved users need to:

1) Download Spotify
2) Invite their friends over
3) Have a festival



Pic 1 - The Invisible Festival

Throughout the weekend users can download playlists put together by various artists, as well as following others on Twitter, and downloading content such as wristband to give to everyone at their festival. The site also includes recipes for cocktails, and easy to serve up food so no-one goes hungry.



Pic 2 - The Invisible Festival - Wristbands


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Spotify iPhone App preview

Spotify iPhone App preview

It's nearly upon us. Quite possibly one of the most anticipated music apps, and from what I've seen, and heard, in my view one of the best. Set to be available for premium subscribers via the App Store.



Video - Spotify iPhone App in action


As Spotify continues to grow, now at 2.15M UK unique users alone, the Spotify application will allow users to listen to individual songs, full albums, or even create playlists, which users can store songs to listen to offline.

Volkswagen Twitter ad and Spotify Campaigns.

Okay now before we get started I just want to clarify that these are different campaigns; however are both good examples of utilising emerging media platforms such as Spotify and Twitter.


Let’s start with Spotify… Spotify is a brilliant application which allows users to listen to any music they wish to for free, and is still growing at a rate of at least 10,000 new users every day! It’s purely ad funded (well there is a premium service for those who are still mortified by the very prospect of seeing a banner on their screen) and due to the clean nature of the app can achieve very impressive standout for an ad.





Volkswagen in Sweden decided to use the music application for their Passat EcoFuel Jazz Calculator campaign which allowed users to plot their journey cross country in Jazz miles. The site calculates the Kilometres, and CO2 emissions for your journey, as well as the time it will take, and creates a Jazz playlist which can play out throughout that time (which you can then save to your Spotify account).





This is a great idea, however would be a lot more interesting if you could download it to your mobile, via the Spofity App (due to land later this year) and play it through you car stereo.



So… Twitter. This is a really cool example of utilising Twitter without pulling users away from the site they are currently on. Volkswagen has created this neat ad which looks at the info from your Twitter stream and recommends the car most relevant to you.



Pic 1 - VW Twitter Rich Media ad


I really like the simplicity of this ad, test it for yourself here (Volkswagen Rich Media Twitter ad), and if you still do not have a Twitter account why not try a celeb Twitter name. I’ve posted some examples below.



Pic 2 - VW Twitter ad: Jonathon Ross (@Wossy)



Pic 3 - VW Twitter ad: Demi Moore (@mrskutcher)


Via - Adverblog