Augmented Reality DVD for Transformers Revenge of the Fallen

Okay so we've seen creative uses of Augmented Reality on phones, magazines, packaging, and now DVD's. For the DVD release of Transformers Revenge of the Fallen, we will see what is believed to be the first DVD and Blu-ray to use the technology offering the viewer something a little above and beyond the movie alone.

Video - Augmented Reality DVD for 'Transformers: Revenge of the Fallen' release


By placing the the packaging at your webcam a 3D puzzle will be launched, which when solved unlocks a whole host of augmented reality features involving the films hero Optimus Prime (as shown above). “The Optimus Prime Experience” will be located at the following here upon the release of the DVD: “The Optimus Prime Experience”


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Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign
Transformers: Revenge of the Fallen Viral Campaign

Transformers: Revenge of the Fallen Viral Campaign

As part of the Transformers: Revenge of the Fallen "extended film experience" campaign, which has been rolling out over the last few weeks co-ordinated by Paramount Pictures, a series of videos, images and conspiracy blogs are tracking the mysterious sightings robots in cities and famous landmarks around the world, including Tokyo, Berlin, Rome, Barcelona, Perth and even Machu Pichu. I have included some of the videos below.



Video 1 - Transformers: Revenge of the Fallen 'Scooter UK' Viral



Video 2 - Transformers: Revenge of the Fallen 'News Report Tokyo' Viral


The sightings have so far been tracked by two conspiracy blogs run by Robo-Warrier and Leo Ponce de Leon Spitz: www.therealeffingdeal.com and www.gianteffingrobots.com, where you can track further Worldwide sightings of the robot invasion.


Enjoy!

Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign

As you may be aware this week saw the Worldwide Premier of the Summer smash that is Transformers: Revenge of the Fallen due for release in the UK on June 19th and internationally on June 24th 2009, a film I have been dying to see for months now. In order to whet the appetite for everyone waiting to see it, as well as generate further buzz about the release Paramount Pictures International along with Total Immersion have developed the ‘We Are Autobots’ Augmented Reality experience.



Video 1 - ‘We Are Autobots’ Augmented Reality experience


Shown in the video above the ‘We Are Autobots’ Augmented Reality campaign gives the user the opportunity to play the role of Optimus Prime, as well as find hidden messages from Bumblebee which giving users the chance to see exclusive Decepticon footage from the new film.



Video 2 - Transformers: Revenge of the Fallen Movie Trailer


I think this is a great site which generates a bit of extra buzz around the movie release, as well as giving moviegoers the chance to engage with the film with the incentive of discovering additional information. Admittedly there has been a few comments recently about the actual added value of AR, and what it can offer users, but its still nice to see these examples out there, with brands experimenting, and having a bit of fun with the technology.


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Trailer - Transformers: Revenge of the fallen

As a pretty massive geek of this sort of movie, it's not hard to imagine how anticipated Transformers: Revenge of the fallen has been for me. Well the trailer for the second Transformers film, due for release 26th June 2009, is here after its debut during the Super Bowl last night.