Greenpeace Darth Vader spoof campaign

Greenpeace have launched a nice campaign in response to VW apparently “using its huge political muscle to lobby against key environmental laws”, using a follow up video continuing from the Little Vader Star Wars Superbowl ad released earlier this year.  The Greenpeace video continues from the point the VW ad ends, in a quirky viral which includes miniature versions of the rebel alliance asking users to join them in their fight against the 'Darkside'.  Other activity included guerrilla takeovers of outdoor sites across the capital today, using the Darth Vader imagery with a url to their website www.vwdarkside.com

Pic - Greenpeace Volkswagen Darth Vader spoof campaign

For those of you who haven't yet seen the original ad this can be found below, along with another video from Marvel which spoofed the ad for the release of the Thor movie in April.


Video - The Force: Volkswagen Commercial


Video - Little Thor


So what do you think, is this a just move by Greenpeace and will gather adequate momentum?


Hat tip to Sheepers for sending this through!!

Supermodel's strip for Climate Change

Yep that's right, what says support climate change better than a collection models taking off their clothes, well nothing according to 350.org's Global Day of Climate Action. In their own words they wanted see whether they could have an effect via this method as a way of cutting through and by passing the usual channels... well it worked for Peta.


Video - 360.org: Supermodels Take It Off For Climate Change

Honda ‘Let it Shine’ Headlights ad

I thought I would post the following ad which caught my attention this week, the new Honda ad from Wieden & Kennedy which is apparently the largest ‘LED Screen’ ever created, using the headlights of their new affordable hybrid. Similarly to a massive Lite-Brite with a difference, the cars are hooked up to a computer to create the below light show.



The creative agency have also released a 'making of' video which takes the user through the whole process, an interesting way of further engaging those interested. I know this is nothing new, but it is firstly interesting to see that users are now expecting this sort of extra love, and secondly it is good to see brands satisfying them.

This is the 'Making of' Video for those interested:

Kia Soul - Graffiti and Eco-friendly advertising Used to Launch New Model

This is the latest campaign by Kia to launch their new model the Kia Soul. The campaign, which is all about Soul and freedom, and so Kia has commissioned six pieces of street art in six cities around the UK. The graffiti artists 'End of the Line' are painting six pieces of Soul art on walls and billboards around Bristol, London, Leeds, Manchester, Newcastle and Birmingham.


Kia Soul - Street Art

As well as the commissioned six pieces of graffiti, Kia have also enlisted the help of unique eco-advertising services agency 'CURB' to use 150 'clean ads' to raise awareness of the Kia Soul and direct people to their dedicated website shapeyoursoul.com.


Kia Soul 'Clean ad' - Pic 1

The green ads work by 'spray cleaning' dirty pavements using a stencil, with the message lasting up to 8 weeks depending on the location, a process which is is 100% legal as nothing is added to the surface except water collected in rain barrels. Throughout the campaign CURB are hoping to deliver over 750 clean ads nationwide in what will be one of the biggest clean advertising campaigns ever conducted.


Kia Soul 'Clean ad' - Pic 2

Earlier this year CURB conducted a guerrilla campaign for extreme sports channel Extreme, by taking advantage of the freak snow which fell over London in January 2009. With the use of branded stencils, London was bombarded by subtle Extreme logos popping up in the snow (roughly 2000, in 350 high-profile locations).


Extreme - Pic 1



Extreme - Pic 2

WWF bodyslam Shell over 'greenwash' ad

Shell have had their wrists slapped after claiming in a recent advert that its giant $10bn oil sands project in northern Canada was a "sustainable energy source" according to the ASA.



This was protested by the WWF who argued that this was not the case, and that by expoiting oil sands are in fact promoting one of the dirtiest sources of fuels in the world, with a major impact on the environment. Although this was again protested by Shell, the ASA uphelp the WWF's complaint.

WWF are now releasing an ad to counteract Shell's earlier message which explains their reasons behind the original complaint.