Iron Man 2: Augmented Reality App, and Stark Expo Microsite

Now I'm a massive fan of Iron Man, and am looking forward to the new film like you wouldn't believe. In anticipation it helps to have things to pass the time, and that's where these latest little gems come in. The first is an augmented reality app called 'I Am Iron Man', which using face tracking, gesture recognition, video capture allows the user to view themselves as Iron Man, War Machine, or view the HUD display. The video shows it in much better detail than I can explain here, so enjoy...


Video - 'I Am Iron Man' Iron Man 2: Augmented Reality App

I think this is a great idea, and personally really like the use of AR to promote movies. Similar to the Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign, this really is a nice way to build hype and momentum for the film's release and is just a bit of fun people can play with and send to their friends. You can find it here if you want to give it a go yourself, www.iamironman2.com.

This brings us on nicely to the Iron Man 2 Stark Expo microsite which taken from the film allows you to explore the environment, check out the sponsors, and view technology videos of the latest gadgets and gizmo's. The 'viral' videos are built into a Stark Expo branded player and really embraces the film in a pretty cool way.


Video - Iron Man 2: Stark HUD 2020

You can visit the Stark Expo site here: http://www.starkexpo2010.com


Related Posts:
Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign
Transformers: Revenge of the Fallen Viral Campaign

Enjoy!

Iron Man and Incredible Hulk Easter Eggs hint at The Avengers Movie!

I was chatting to a friend this weekend who informed me that there was an Easter Egg at the end of the credits of the latest Marvel film Iron Man, where Samuel L. Jackson makes his first appearance as Nick Fury director of S.H.I.E.L.D. How I did not spot this sooner I don’t know, but for all of you out there, like me, here it is...


Scene at the end of the Iron Man Movie


There was another clip I found also while searching for this, which makes the claim that the infamous shield of Captain America, can be seen in one of the Iron Man Scenes, possibly a early indication of the 2011 release of ‘The Avengers’.


Captain America's Shield in Iron Man Movie


At the end of the Incredible Hulk Movie, there is yet another hint of what is to come when Tony Stark (played by Robert Downey Jr) makes an unaccredited appearance relaying the message from Fury of the possibility of putting together 'The Avengers' team.


Scene at the end of the Incredible Hulk Movie


Exciting stuff, as I’m sure all fans of the Marvel series will agree!!