Lastminute.com 'John and Edward' X-Factor free flight promotion

'I'm John and he's Edward... and together we're John and Edward', love 'em or hate 'em, the duo (aka Jedward) really seem to be this years X-Factors Marmite act. Taking advantage of the buzz around them however Lastminute.com is now offering free one-way tickets to Ireland for any twins named John and Edward.

OXO Factor.com Competition

It's that time again, the X-Factor is nearly upon us, and now it's the turn of the the viewing public and their families to show us what they've got. OXO have launched the OXO Factor competition, giving one family the chance to have their self made ad appear on TV on the night of the X-Factor final, as well as £10,000.





To tie in with the launch of the competition the famous cube is undergoing a redisign and will become 'X' shaped (apparently allowing it to crumble easier)! Finally someone answered my letter!!

Alexandra Burke wins X Factor 2008

As many of us thought, Alexandra Burke has been crowned the X Factor 2008 champ, a title which has not only seen her win the top prize of the coveted £1m recording contract, but also seen the show obtain its highest viewing figures in its five year history.



Alexandra Burke ‘Hallelujah’ – Winner’s Performance


Brand Republic reports that the show achieved a peak audience of 14.6m viewers, and captured a 54% share of the total viewing public between 9.40-10.40pm, according to unofficial overnight figures.



Alexandra Burke ‘Hallelujah’ – Single


Alexandra Burke now looks set to enjoy Christmas safe in the knowledge that her single 'Hallelujah', is bookies favourite to take the Christmas number one spot.

Join the Carphone Warehouse X Factor challenge

If you hadn’t guessed already, this is the new site by mobile store The Carphone Warehouse to launch it’s sponsorship of Saturday night hit TV show X Factor.

Continuing from previous sponsor Nokia, with the obvious musical interest between the viewers, and show’s content, Carphone Warehouse show us how a sponsorship can be perfectly engage an audience, and get them involved with the brand.



The Carphone Warehouse website acts as the central hub to the activity, allowing users to upload their own versions of musical classics, or vote for other entries, with a People’s chart compiled to showcase the latest entries.





I like the level of user engagement in this campaign, using the premise of the show as the backbone to the campaign. The indents to the program also include real people singing their hearts out to their favourite song, and really adds a cross media element to what could have potentially been, ‘just another television sponsorship’.