To follow on from the latest Virgin Mobile "All you can eat" online, TV and print
ads, Virgin has launched a competition coinciding with the campaign giving users the opportunity to get their ad on TV.
The competition gives users the chance to win the ultimate road trip adventure, $5000 cash, a Canon HD digital video camera, a phone, as well as the ad appearing on TV! There are also tons of runner-up prizes.
The competition has a nice fit with the other elements of the campaign, and the simple functionality of the flash site allows for an enjoyable experience. I also like the fact that the winning ad will appear on TV, and although this has been carried out by other brands before, never before have i seen it executed in such i way.
www.whathappensnext.com
Thursday 31 July 2008
"All you can eat" Virgin competition
Friday 25 July 2008
Thomson Local shout about Nectar scheme
Back in Jan this year Thomson Local began rolling out a scheme with Nectar which was agreed and signed way back in Sep 2006. The proposition sees advertisers signing up to a program where they can recieve 2 Nectar points per £1 on your advertising spend in the Thomson Local (http://www.thomsondirectories.com/nectar/).
Consumers are then also incentivised to call these 'Nectar' businesses with 50 points every time they call a Nectar affiliate advertiser.
A new set of ads shouting about the scheme have just rolled out, one of which i spotted yesterday in the Metro.
I think this is an interesting way of attracting consumers back to the method of calling from a directory, thus trying to grow the declining usage of the media channel. It is also good to see Thomson thinking of new ways to differentiate themselves from Yellow Pages by targeting local businesses with smaller budgets (as opposed to YP who's incentivised signpost scheme is purely aimed at National Companies with much larger budgets).
Eerie guerrilla activity for new Lotus launch
It was the grand unveiling of the new Lotus Evora at the British International Motor Show on Tuesday this week, and the start of an interesting guerrilla campaign which sees a creepy band of faceless people wondering around high profile places throughout England (see pic below).
The tagline underpinning the campaign is "True character in a faceless world", and is supported by the website www.FacelessPeople.com.
It was slightly unhinging seeing these characters when walking around the Motor Show, but is certainly impactful especially considering everything else going on around the show.
