Lynx - Angel Augmented Reality Victoria Station Ambush

Now I know I have recently cited an example of activity from the latest 'Angels will fall' Lynx campaign, and do not mean to 'harp' on about it, however this is a fantastic recent example of engaging an audience through augmented reality. The video explains it all, but I really like the way this naturally involves passers by to watch and get involved.


Video - Lynx Excite Angel Ambush London Victoria

The video is explained in further depth on their Facebook page, took place on the 5th March at London Victoria Station, with further activity which happened in Birmingham Bullring 19th & 20th March 2011. Further Pictures below.


Pic 1 - Lynx Fallen Angel Victoria Station Augmented Reality



Pic 2 - Lynx Fallen Angel Victoria Station Augmented Reality


Related Posts:
Lynx: Even Angels will Fall - Rich Media Example
Augmented Reality - Do you believe the hype?
Top 10 Augmented Reality Advertising Campaigns… so far
Top 10 Augmented Reality Advertising Campaigns… so far - PART 2

Lynx: Even Angels will Fall - Rich Media Example

As some of you would have seen by now the new Lynx Angels will fall campaign is building nicely into certainly one of my favourite at the moment, and not just due to the scantily clad angels either (this is excluding the crazy big brother style online series for the same campaign in Europe unfortunately). I really like the way the campaign is building, which was only supported further by a MPU I spotted on Media Mind's blog. To jog your memory the TV ad is below.


Video - Lynx Excite TV Advert - Full Length Version

Using google maps and postcode functionality built into the unit the user enters their postcode, to see an angel fall from the sky onto their location. This can be seen from the following link seen here: Creative Zone Served by MediaMind - Lynx - Google Maps


Pic 1: Lynx Angels will fall rich MPU


Pic 2: Lynx Angels will fall rich MPU


Pic 3: Lynx Angels will fall rich MPU


Pic 4: Lynx Angels will fall rich MPU

Enjoy!

Axe - '100 Girls' Hair Crisis Relief Campaign

Unilever's Axe have launched a new campaign named 'Hair Crisis Relief' to support their new range of hair products. The campaign sees 100 girls in a warehouse monitored by CCTV, taking it in turns to judge the hair of users who have uploaded pictures of themselves.



The girls then move to the 'Yes' side of the room, or the 'No' side, where the photo in question is given a score (quite simple really). The commentator then offers her pearls of wisdom and suggests various products to improve their percentage score.



A good idea with the pictures getting refreshed regularly offering the opportunity to list the full range within a few rotations, however the commentary gets tired and repetitive very quickly. Still well worth a visit though.