Axe - 'Double Pits to Chesty' Viral and iPhone App

As part of the recent 'Double Pits to Chesty' campaign, Axe have released a series of videos, the latest of which is battle of the skaters, which sees Ryan Sheckler, Greg Lutzka and Jereme Rogers in a quest for one upmanship. To achieve this they attempt the 'Double Pits to Chesty' a move that involves spraying yourself under the arms and across the body!



Video - Ryan Sheckler Axe Skate Film Double Pits to Chesty - Trailer


To also support the campaign Axe have launched the 'Axe Pogo Extreme' iPhone App. The free application is a ridiculously addictive game, where the user is tasked with bouncing upwards to collect Axe cans using the iPhone's accelerometer functionality while pulling off tricks in order to win the girls heart (well the girl on that level anyway)!



Pic 1 - 'Axe Pogo Extreme' iPhone App


Users can also play a freeplay mode which enables them to connect to Facebook to share their scores among their friends.



Pic 2 - 'Axe Pogo Extreme' iPhone App


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Axe - '100 Girls' Hair Crisis Relief Campaign

Axe - '100 Girls' Hair Crisis Relief Campaign

Unilever's Axe have launched a new campaign named 'Hair Crisis Relief' to support their new range of hair products. The campaign sees 100 girls in a warehouse monitored by CCTV, taking it in turns to judge the hair of users who have uploaded pictures of themselves.



The girls then move to the 'Yes' side of the room, or the 'No' side, where the photo in question is given a score (quite simple really). The commentator then offers her pearls of wisdom and suggests various products to improve their percentage score.



A good idea with the pictures getting refreshed regularly offering the opportunity to list the full range within a few rotations, however the commentary gets tired and repetitive very quickly. Still well worth a visit though.