Samsung "Follow your instinct" Video

Samsung and digital shop Fjord have launched an interactive video series using
YouTube's new "annotations". The viewer is invited to choose their own adventure,
deciding the fate of a young urbanite armed only with his trusty Samsung Instinct phone.

This is executed in a smooth way, giving users something they haven't seen before
on YouTube, and so although we will have to wait and see if it is a hit with the
desired audience, it certainly gives advertisers something to play around with.