See yourself in the RAF – Royal Air Force Campaign

The Royal Air Force are currently running a campaign ‘See yourself in the RAF’, which by simply uploading a picture of yourself into an MPU gives you a glimpse of what life could hold for you if you were to take up a career in the RAF.


'See yourself in the RAF' - Blog Example


A fantasy blog is created with the users image embedded in a variety of different scenarios, including blog posts and photos, giving the user an idea of what life could be like in the RAF. Although this isn’t anything particularly new I really think it works in this instance, and with all of the RAF URL’s accessible from the page, I think it is a far more interesting way of capturing a potential recruits imagination than a generic landing page.

Banardo’s Advert provoking debate after recent study

A recent study released by YouGov has found that ‘more than half the population believe UK children behave like animals’. The study by YouGov, and commissioned by children's charity Barnardo's asked 2,021 adults a series of questions about today’s youth, with some less than favourable results. This in turn has provoked an ad campaign compiled of actual comments about the youth of today posted on online blogs, which has already caused quite a debate.