The Expendables YouTube Takeover... and other brand examples

This week to promote the launch of the new The Expendables movie a video with a difference has blasted onto YouTube, showing what a brand can do when pushing the site to its limits. The video shows an interview with Sly himself, before all hell breaks loose resulting in Mr. Stallone destroying the page with his trusty bazooka.


Pic - The Expendables YouTube Takeover

There have been a few examples over the years of brands pushing YouTube to its limits (URL's of which I've included below), but I really like the way this incorporates a response mechanism in this example by means of Twitter, Facebook, and email, but also allows you to buy tickets for the movie by entering a Zip Code (US only). You can view the full The Expendables Youtube video here: www.youtube.com/expendables


Via Nick Burcher!!


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Wario Land: Shake it YouTube video

Wario Land: Shake it, the new game for the Nintendo Wii, has created a brilliant new video for YouTube. The video starts with actual game footage, but as the gameplay develops, the YouTube background feels the wrath of Wario’s fury, with the Related Videos section crumbling, Coins from the Wario Land: Shake it game flying everywhere, and the Comments boxes shattering to pieces. See the YouTube video for Wario Land: Shake it for yourself here.



This is an excellent example of innovation for both YouTube and Nintendo Wii, giving viewers something to pass on, and talk about. The video ends with the link to click through to the site, or replay the video, which I can garuantee most of you will. Enjoy.