Greenpeace Darth Vader spoof campaign

Greenpeace have launched a nice campaign in response to VW apparently “using its huge political muscle to lobby against key environmental laws”, using a follow up video continuing from the Little Vader Star Wars Superbowl ad released earlier this year.  The Greenpeace video continues from the point the VW ad ends, in a quirky viral which includes miniature versions of the rebel alliance asking users to join them in their fight against the 'Darkside'.  Other activity included guerrilla takeovers of outdoor sites across the capital today, using the Darth Vader imagery with a url to their website www.vwdarkside.com

Pic - Greenpeace Volkswagen Darth Vader spoof campaign

For those of you who haven't yet seen the original ad this can be found below, along with another video from Marvel which spoofed the ad for the release of the Thor movie in April.


Video - The Force: Volkswagen Commercial


Video - Little Thor


So what do you think, is this a just move by Greenpeace and will gather adequate momentum?


Hat tip to Sheepers for sending this through!!

YouTube Desperados Experience and other Channel examples

Now I'm a big fan of brands making the most of their YouTube channel to engage their users, and this time it is Tequila flavoured beer brand Desperdos who have created the Desperados Experience. After entering their age upon entry to the channel users enter a fully interactive party, where they are prompted to play with the music, knock down walls, and hook up to Facebook connect to personalise their experience. This is definitely worth checking out if you haven't already and can be found here: www.youtube.com/user/desperados

Pic 1 - YouTube Desperados Experience

Pic 2 - YouTube Desperados Experience


If you like that there are some other examples here: SchickHydro, Kitkat



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St Patrick's Day Ad - Guinness 'Man Hugs' Video

To celebrate St Patrick's Day on March 17th Guinness have released the below video as a reminder of how to act appropriately this year when engaging in a man hug. Also pop along to their Facebook page if you are a fan of the beer to claim a free pint, as well as watch further lessons such as 'How to engage a stranger in a conversation'.


Video - Guinness 'Man Hugs' Video

Happy St Paddy's Day!!

Volkswagen Black Beetle YouTube Takeover.. and others

Maybe not a post for those who are not a fan of creepy crawlies, however a great example of another YouTube takeover for the VW Black Beetle. The video takeover which can be viewed at youtube.com/blackbeetle and acts as an extension to their fantastically popular Super Bowl commercial showing a beetle running around the undergrowth past the other traffic, knocking down the screen and disrupting the other insects as it goes. I have included the ad under the screenshot below for those who have not seen it.



Pic - Volkswagen Black Beetle YouTube Takeover


Video - Volkswagen Commercial: Black Beetle

Also look out for the dragonfly which follows your cursor around after the video, a nice touch I think.


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Facebook Usage - Video infographic

I'm personally a very big fan of this style of video infographics, and so here is an excellent little snapshot of some incredible Facebook usage stats. Regardless of the fact that the video mainly focuses on US usage, I think this is still worth a watch.


Video - The World Is Obsessed With Facebook

My personal favorite stats from this are that apparently 57% of people talk more online, than they do in real life, and that 48% of young Americans said that they find out about what is happening in the news via Facebook.


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Cravendale Goodbye Cow, Pirate and Cyclist advert

As sad as I am to say, one of my favorite creatives of all time is ending, Cravendale Milk are no longer going to be using Not To Scale's directing duo Pic Pic Andre's characters for their commercials. The 'Goodbye Cow,Pirate, and Cyclist' ad created by Wieden + Kennedy and Pic Pic Andre now pays homage to the previous adverts with a quirky, and I'm sure you'll agree emotional, tune to support the work. Enjoy!


Video - Goodbye Cow, Pirate and Cyclist


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BT Chat for Change - Comic Relief Video

Comic Relief is here once again, and as one of the sponsors, BT is calling upon everyone to get involved and do their bit. Friday 18th February is 'BT Chat for Change' day and they will donate 1p to Comic Relief for every BT home landline call.


Video - BT Chat for Change


1. Other ways to get involved including retweeting the following: BT will donate 1p to Comic Relief for every BT home landline call on Feb 18. Call someone with a joke to take part! #BTChatforChange www.facebook.com/BTchatforchange

OR...

2. Visiting - facebook.com/BTchatforchange

OR...

3. Sharing the promotional video above


Thanks!

Valentine's Day - Victoria's Secret Do's & Don'ts

A tad late but here is a nice video from Victoria's Secret for Valentine's Day highlighting some of the classic do's and don'ts.



Video - Valentine Do's & Don'ts from Victoria's Secret


Enjoy!

Intel 'The Chase' Viral

Here is a quick Friday viral from Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor showing the speed and potential of the product via an epic chase through the internet, including Flickr, YouTube, Facebook, and Google Maps.


Movie - Intel 'The Chase Film'


Enjoy!

T-Mobile & Merton (the piano improv guy) Gatwick Welcome Back Video

Following the amazing reception of the London's Heathrow Terminal 5 Welcome Home Ad, taking the T-Mobile flashmob to the next stage in it's 'Life is for sharing' evolution welcome the next installment this time at London's Gatwick Airport. Using the popularity of Merton, who played he's way into the spotlight with his Chat Roulette improvs, T-Mobile have created a new take on the Welcome Back Video (Shown below).



Video - T-Mobile & Merton the piano improv guy - Welcome Back Video


I think this is a fantastic idea, and very well thought out, my only slight concern is that I think an element of charm is lost in this execution. I don't know your thoughts, however I like the risque original videos of Merton which circulated back in March and personally feel that he doesn't seem to be enjoying this as much now there is a logo pinning to his famous green jacket!


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YouTube - Over 35 Hours of Video Uploaded Every Minute

The title pretty much sums this post up, that's right now there is over a day's worth of video uploaded to YouTube every minute... Over 35 Minutes according to the YouTube Blog! Now I could go into everything you could do in 35 hours, but I'm not going to... If you really do want this information check, out the original post here.



Pic - YouTube - Over 35 Hours of Video Uploaded Every Minute

Sesame Street Spoofs The Old Spice Guy

It was only a matter of time after all of the spoofs released of the Old Spice 'the man your man could smell like' ad over the year, before someone like Sesame Street released their own take on the viral smash hit made famous by Isaiah Mustafa. So here it is for all of those who have not seen it yet!


Video - Smell Like A Monster Sesame Street Spoofs The Old Spice Guy

YouTube Brand Channel Examples

After recently attending a YouTube presentation we were taken through a number of best in class examples of brands which are leading the way with their brand channels, all of which are well worth highlighting and checking out if you have a spare minute or two.

1. Carphone Warehouse - Eye Openers
This was a great example due to the fact that the videos are populated by the staff of each store, showing off to users the expertise of their employees. Videos are broken down by mobile model and give simplistic reviews, allowing viewers to use the integrated channel search bar to find their desired phone. There are also additional tabs such as Top Tips, Wow me, and Demos to further inform users to find out more. Carphone Warehouse - Eye Openers

Continue reading...

Hunter Shoots a bear - The Tippexperience, YouTube Interactive Video

Tippex have released a YouTube campaign which really shows that there are no limits with how far you can push YouTube if you really want to. The Tippexperience 'Hunter Shoots a bear' starts with a video which gives the users a choice as to how the story plays out, via Annotations. It then progresses into an overlay which gives the viewer the chance to type in how the story continues (better shown by watching the video below).



Video - NSFW. A hunter shoots a bear!


The videos vary depending on what you type in, and spoof some very popular memes such as Surprised Kitty shown in one of the pictures below.


Pic 1 - Tippexperience: A hunter shoots a bear!


Pic 2 - Tippexperience: A hunter shoots a bear!


This is definitely worth checking out, and perhaps my favourite example of a creative YouTube video to date, to put it simply 'I love this'!!


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The Expendables YouTube Takeover... and other brand examples

The Expendables YouTube Takeover... and other brand examples

This week to promote the launch of the new The Expendables movie a video with a difference has blasted onto YouTube, showing what a brand can do when pushing the site to its limits. The video shows an interview with Sly himself, before all hell breaks loose resulting in Mr. Stallone destroying the page with his trusty bazooka.


Pic - The Expendables YouTube Takeover

There have been a few examples over the years of brands pushing YouTube to its limits (URL's of which I've included below), but I really like the way this incorporates a response mechanism in this example by means of Twitter, Facebook, and email, but also allows you to buy tickets for the movie by entering a Zip Code (US only). You can view the full The Expendables Youtube video here: www.youtube.com/expendables


Via Nick Burcher!!


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Guitars Dropped into Volcano - Power Gig Viral

I came across this today and thought I share it. To promote awareness of the new 'ultra realistic' guitar playing game for Xbox and PS3, Power Gig have released the below video. It shows a heap of guitar game controllers being dropped into a volcano from a plane flying overhead, which is quite entertaining to watch, and I think gets their point across (Just remember that there are easier way to solve your problems).




Enjoy!

Cadbury create first round YouTube player

Cadbury Australia have collaborated with YouTube to launch their Cadbury Rollpack, by creating the first circular round YouTube player. As shown in the picture below the fully playable video is everything you would normally see on the site, with the exception of being a completely different shape.



Pic - Cadbury create first circular YouTube player


Although this is nothing more than another quirky execution for Cadbury's Glass and a Half Full Productions branding activity, I still think it's pretty cool and another good example of using YouTube in an innovative way.

Click here to view the YouTube Cadbury player!!


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Iron Man 2: Augmented Reality App, and Stark Expo Microsite

Now I'm a massive fan of Iron Man, and am looking forward to the new film like you wouldn't believe. In anticipation it helps to have things to pass the time, and that's where these latest little gems come in. The first is an augmented reality app called 'I Am Iron Man', which using face tracking, gesture recognition, video capture allows the user to view themselves as Iron Man, War Machine, or view the HUD display. The video shows it in much better detail than I can explain here, so enjoy...


Video - 'I Am Iron Man' Iron Man 2: Augmented Reality App

I think this is a great idea, and personally really like the use of AR to promote movies. Similar to the Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign, this really is a nice way to build hype and momentum for the film's release and is just a bit of fun people can play with and send to their friends. You can find it here if you want to give it a go yourself, www.iamironman2.com.

This brings us on nicely to the Iron Man 2 Stark Expo microsite which taken from the film allows you to explore the environment, check out the sponsors, and view technology videos of the latest gadgets and gizmo's. The 'viral' videos are built into a Stark Expo branded player and really embraces the film in a pretty cool way.


Video - Iron Man 2: Stark HUD 2020

You can visit the Stark Expo site here: http://www.starkexpo2010.com


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Enjoy!

Lady Gaga “Bad Romance” #1 Most Viewed Video on YouTube

Yes it's true, "Charlie Bit My Finger” (178,817,675 Views at time of post) has been momentarily knocked off the top spot as YouTube's most viewed video, being replaced by Lady Gaga's "Bad Romance" (179,488,267 Views at time of post). Both videos have currently achieved just under 180 million total views, with Mashable reporting a difference of just 400,000 views. Although this will probably not be the case for very long, it is certainly impressive to see someone like Lady Gaga, with such a Marmite like view from the public achieve arguably the most popular music video online of all time. Both videos can be seen below.



Video - Lady Gaga “Bad Romance” (179,488,267 Views at time of post)



Video - Charlie bit my finger - again! (178,817,675 Views at time of post)


What's also interesting is the abuse that Gaga's little monsters are posting on the "Charlie Bit My Finger” video, it really is amusing how things kick off. I wonder whether this now means that little Charlie needs to give back the coveted 'Rude Tube' trophy back to Mr. Zane? Probably not, but paints a nice picture!

YouTube pulls orginal Rickroll Video!

Today a little piece of internet history died, Gizmodo reports that the original Rickroll Video (which has achieved over 30 million views to date) has been pulled by YouTube sparking an online protest. Apparently Sony BMG have requested that the video of Rick Astley's "Never Gonna Give You Up" has to be pulled due to terms of violation.


Pic - YouTube Rick Astley's "Never Gonna Give You Up" Pulled

It will now be interesting to see how the YouTube community reacts, as we saw last May with the 'porn day' carpet bombing of elicit videos to the site, shows just how devious users of the video site can be when they want to be.

The original article can be found here: YouTube Pulls the Original Rickroll Video, Spurring Inevitable Wave of Protest Rickrolls


Update: Mashable has since reported that upon contacting YouTube, they have been told that the revomal of video was in fact a mistake and the video should now be back as normal. This is a good thing, and so says the internet:

Mashable - YouTube: Rickroll Removal Was a Mistake
Nick Burcher - Rick Astley is back! (YouTube restores original RickRoll video)



Video - Rick Astley "Never Gonna Give You Up"


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