Coca Cola: Coke Creatures Website

As part their ongoing Open Happiness campaign, Coca Cola have been running the Coke Creatures website which supports the ongoing TV ad. The TV ad (below) features a collection of weird creatures which sit in a organ singing as Coke is squirted into their mouths.



Video - Coke Creatures Ad "Yeah yeah yeah, La la la"


Coke Creatures is effectively a replication of the organ from the ad, using the numbered keys on the users keyboard to play. Aside from other content such as videos, an interview with Calvin Harris (responsible for the music), wallpapers, screensavers etc, there is also a widget allow everyone to input the Coke Creatures organ on their Facebook (below).



Widget - Coke Creatures Organ


Thanks to Lauren, Ellie and George for pointing this in my direction!!

Heineken Know The Signs Campaign

Over the last few months Heineken have carried out a piece of World Wide research into the characters people experience when people drink a little too much. To help us spot the signs before its too late Heineken have put together the Know The Signs Campaign, which highlights this to us, in a video rich online game.



Once on the Know The Signs microsite, users are asked to play the part of a security guard, and given to task to seek out the troublemakers in the crowd, before its too late.



The characters - The Crier, The Fighter, The Sleeper, The Exhibitionist, and The Groper, are each given their own videos once spotted on the security camera, with the player given the chance to send the clip to a friend in the form of a widget for their Facebook or iPhone etc.



This is a nice site, and a good way of showcasing Heineken's corporate social responsibility in an engaging way which is both interactive, and entertaining. It was also quite interesting to read about the campaign, which apparently highlighted America as the most emotional bunch, with 68% saying they saw The Crier in their friends on a night out.

Go Jack Yourself – E4.com launch Fonejacker widget

E4.com have released a new widget for popular comedy show Fonejacker, the widget titled 'Go Jack Yourself', allows users to upload their image and appear in one of three scenarios.



The widget is the perfect way to get fans excited about the new series, due to start Wednesdays at 10pm as of 17th September on E4. Both entertaining and engaging, I would definitely recommend you have a go, especially if you are a fan of the show.

NIKE TV Widget

Here is a neat little widget from Nike featuring a collection of videos that can then be sent or uploaded onto pretty much anywhere you wish (Facebook, Blogger etc).



I think this is a fantastic example of how online formats can be used to enhance a camapign, and engage audiences in new and interesting ways.

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