Cadbury Creme Egg Cad-apult - using Google Maps to goo your friends

Cadbury's Creme Egg is one of those brands who are known for creating some very clever and engaging formats and microsites, and this example is no different. The Cadbury Creme Egg Cad-apult from Canada gives people the opportunity to goo both friend or foe by simply imputing their address and hitting the 'fire' button, then using the Google Maps functionality an egg is fired through the sky directly onto the chosen target. This is definitely one worth checking out, so you can view the microsite here Returnofthegoo.ca


Pic 1 - Cadbury Creme Egg Cad-apult



Pic 2 - Cadbury Creme Egg Cad-apult



Pic 3 - Cadbury Creme Egg Cad-apult


Enjoy!

Iron Man 2: Augmented Reality App, and Stark Expo Microsite

Now I'm a massive fan of Iron Man, and am looking forward to the new film like you wouldn't believe. In anticipation it helps to have things to pass the time, and that's where these latest little gems come in. The first is an augmented reality app called 'I Am Iron Man', which using face tracking, gesture recognition, video capture allows the user to view themselves as Iron Man, War Machine, or view the HUD display. The video shows it in much better detail than I can explain here, so enjoy...


Video - 'I Am Iron Man' Iron Man 2: Augmented Reality App

I think this is a great idea, and personally really like the use of AR to promote movies. Similar to the Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign, this really is a nice way to build hype and momentum for the film's release and is just a bit of fun people can play with and send to their friends. You can find it here if you want to give it a go yourself, www.iamironman2.com.

This brings us on nicely to the Iron Man 2 Stark Expo microsite which taken from the film allows you to explore the environment, check out the sponsors, and view technology videos of the latest gadgets and gizmo's. The 'viral' videos are built into a Stark Expo branded player and really embraces the film in a pretty cool way.


Video - Iron Man 2: Stark HUD 2020

You can visit the Stark Expo site here: http://www.starkexpo2010.com


Related Posts:
Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign
Transformers: Revenge of the Fallen Viral Campaign

Enjoy!

Heineken Know The Signs Campaign

Over the last few months Heineken have carried out a piece of World Wide research into the characters people experience when people drink a little too much. To help us spot the signs before its too late Heineken have put together the Know The Signs Campaign, which highlights this to us, in a video rich online game.



Once on the Know The Signs microsite, users are asked to play the part of a security guard, and given to task to seek out the troublemakers in the crowd, before its too late.



The characters - The Crier, The Fighter, The Sleeper, The Exhibitionist, and The Groper, are each given their own videos once spotted on the security camera, with the player given the chance to send the clip to a friend in the form of a widget for their Facebook or iPhone etc.



This is a nice site, and a good way of showcasing Heineken's corporate social responsibility in an engaging way which is both interactive, and entertaining. It was also quite interesting to read about the campaign, which apparently highlighted America as the most emotional bunch, with 68% saying they saw The Crier in their friends on a night out.