Showing posts with label UGC. Show all posts
Showing posts with label UGC. Show all posts

Tuesday, 11 November 2008

Fortheloveofwispa – new Wispa campaign needs you!!

Do you love Wispa? Ahh, but do you really love Wispa? Well this is the question posed in the new Wispa campaign inviting the public to pledge whatever they can to help with the making of their new advert.


www.fortheloveofwispa.com


The advert I saw was in the London Metro this morning, with simply an example of a pledge, and the website address www.fortheloveofwispa.com. Upon entering the website you are introduced to the Fortheloveofwispa campaign, with a countdown to the 1st December closing date. As you can see below, the pledges range from Masks to Airfields, and Stuntmen to Grandmas. You can even donate yourself if need be, and in the words of the Fortheloveofwispa site ‘create your own little piece of advertising history’.


Fortheloveofwispa Pledge Page


This is a really interesting way in getting Wispa lovers involved in the lovable 80’s chocolate bar, brought back to life this year with the help pf a convincing argument set by a Facebook group. So along with 85 others, I have pledged a Mexican Wave!

Friday, 22 August 2008

Will Harry date Sally? – You decide!!

Yahoo have just launched the first UK interactive mobile series, based on the very simple idea of boy meets girl, boy fancies girl, and then thousands of people voting to decide upon their future together.

The series points out how a person’s life can be enhanced by the mobile phone, and the technologies now available. The first episode is available form willharrydatesally, but will continue only on mobile, with viewers voting on the direction of the series, contributing their ideas, and even scripts.



This is a great idea, although I have read many a past effort to launch mobile series with little success. I guess only time will tell, and with Yahoo in the driving seat, and the continuous launch of newer, faster mobiles, it has every chance of being a hit.

Tuesday, 19 August 2008

Hoffspace - Just when you thought it was safe to surf the web again!!

The rumours are true David "The Hoff" Hasselhoff has launched his very own social networking site! The former Baywatch actor, singer, and star of cult 80's classic Knight Rider has jumped firmly on the user generated content bandwagon and replaced his MySpace profile with the website - Hoffspace, as his main way of communicating with fans.



Already catering for the needs of 12,000 fans, Hasselhoff, who is currently a judge on America's Got Talent, believes that the site can be used to bring users from all over the World together through their admiration of the Hoff.

For all of those Hoff lovers out there this is a must, although do not expect much more than a glorified Myspace profile. This is exactly what it says on the tin, but to be honest, who cares, the Hoff has a social network!! So in the words of the man himself... Let's socialize!