5 Gum Street Raid – Online Treasure Hunt

In order to promote the limited edition 5 Gum tin Wrigley’s have launched the 5 Gum Street Raid, a treasure hunt hosted on Google Street View. Using Google Street View, 5 Gum has hidden 120 Limited Edition 5 Gum Tins in 10 cities. Each day for the next 10 days, 5 Gum’s Facebook fans will be given access to one of those cities in order to search and score a tin for themselves. The 5 Gum Street Raid will target destinations online throughout Australia and New Zealand before a finale in New York City on December 10th.


Video - 5 GUM STREET RAID


This is a nicely executed idea, and as highlighted on Creative, is very well suited to the 13 to 17-year-old net savvy target audience who are more than comfortable Social Networking and interacting with brands in the online space. It has also been posted that the page currently boasts the fifth largest brand Facebook group in Australia, however have not personally used the Facebook element of the page as much as they could’ve with an audience of now 242k.



Pic - 5 Gum Facebook Page


I think this is always an interesting issue for brands to tackle when creating a Facebook page and engaging a community, and can be difficult to engage an audience long term. I have included some examples of interesting brand pages below I have come across, however would like to know if there are any you guys have seen!


Tampax ‘Mother Nature’
Marks & Spencer
Starbucks
Aviva ‘Be The Big Picture’

Google Streetview Guerrilla ads Amsterdam

Google has claimed the streets of Amsterdam in order to promote the functionality of their Google Street view application. The activity (shown below) consist of stencils on the streets and Outdoor posters in bus stops where people can see how it all works. The activity promotes the Street view service in Amsterdam, Rotterdam, and Groningen, which launched roughly the same time as it did here in the UK (March 2009).



Pic 1 - Google Street View (Street Stencil)



Pic 2 - Google Street View (Bus Stop)



Pic 3 - Google Street View Amsterdam


One more quick note for all of those curious, whilst on the subject of Amsterdam and Google Street View... yes you can view the famous Red Light District (Redlight District Amsterdam on Google Street View).


Via adsoftheworld.com


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Google Street View hits the UK

Google Street View hits the UK

Right, so everyone today is talking about Google Street View finally coming to the UK, and quite rightly so, its funking awesome, and everyone loves the challenge of working out when the pictures were taken, along with other evolving past times such as looking at your house, friend's house, celebrates houses (maybe not the later one, but you get the idea).



Anyway Google Street View is now live in 25 cities across the UK including London, Belfast, Cardiff, Manchester, Edinburgh... and Norwich, nearly two years after it first launched in the US in May 2007. You can view it by simply going onto Google Maps, and selecting the little man icon in the top left of the map screen.



Interestingly according to Brand Republic there has also been partnerships by Visit Britain, FancyaPint.com, The London Mayor and Tate set up with Google and have selected a gallery of Street View images that showcase UK tourist attractions. The first of a whole host of opportunities I'm sure we will see as Street View rolls out further.



I also wanted to mention a brilliant piece of Street View art, set up on May 3rd 2008, by artists Robin Hewlett and Ben Kinsley. They invited the Google Street View team as well as residents of Pittsburgh’s Northside, and put together a series of pictures including a seventeenth century sword fight, a heroic rescue scene, marching band, and huge rubber chicken.



It would be interesting to see whether there will be similar stunts, or even brand involvement integrated somehow into the UK Street View mapping process.

An earlier mention of this came from Rick Lamb, along with this post from Nick Burcher using Google Streetview to re-create album covers.