This is a fantastic example of a great online flash game from Magnum ice-cream, which allows the user to navigate multiple websites collecting Magnums along the way. The idea created by Lowe Brindfors is based around the fact that the internet is a treasure full of pleasures, as control the game character around multiple sites interacting with anyone and everything as she goes. Well worth checking out if you have a spare couple of minutes pleasurehunt.mymagnum.com.
Personally I find this slightly terrifying (Ally McBeal has scared me for life), but everyone's raving about it and it is kind of cool. On youTube the original Evian Roller Babies Advert video currently stands at 3,349,133 views since the beginning of this month, and looks set to continue.
The ad has been accompanied by a website jam packed with interviews, videos, making of's, music, and loads of other goodies. The website is www.evianliveyoung.com/babies.
Enjoy!
Together with British lingerie designer Ayten Gasson, Andrex have created a limited edition range of Knickers, for new product Andrex Shea Butter. The ad sees Atomic Kitten Liz McClarnon strutting her stuff in front of the famous Andrex Pup. Liz showing off her pants, the puppy showing off his luxurious toilet tissue.
Now I know that this is without doubt going to change, and possibly require updating at some point (as we are talking about the current hot topic), but I just wanted to capture some of the best examples of Augmented Reality that I have seen integrated into a wider brand campaign. So please agree, disagree, send me your suggestions, etc etc.
10. Night at the Museum
This example uses AR to bring the characters of the movie to life, in such a way that grows the experience away from just a trailer prior to release, especially for a young audience who can still get away with buying into the whole magic of the film.
9. Doritos
The Doritos Sweet Chilli campaign uses the packaging itself to engage the consumer, driving them to a website where they can release their own Tamagochi style creature, and then interact with other users.
8. Eminem - Relapse
The reason I like this example is that although it may not be the most complex of the ten I have chosen, it uses a competition to drive users to engage with AR, which in most cases is normally the best way to get people to actually give it a go in the first place.
7. Lego
This is a very simple use, but I love it, using augmented reality to offer point of sale interaction with the consumer is brilliant. Plus its Lego, and who doesn't like Lego!
6. MINI & IQ
These are two very similar ideas which allow consumers to simply hold the car in their hands and look at it in every angle. The reason I have selected both is that I really like the way that the MINI example used an outside back cover of a magazine to promote the AR functionality. The IQ example on the other hand demonstrates how with a bit of tweaking you can make the outside of a car a bit more engaging.
MINI - Convertible
Toyota - IQ
5. Nissan - Cube
There are a few examples of automotive brands using AR in this list, but this is the only use I saw that uses the technology to show the exterior and interior of the car, within an interactive brochure. where consumers can actually select colours, and packages etc, to tailor a 3D model of the car they are interested in.
4. Fanta
This is an augmented reality game which can be played anywhere, in which two phones connect via Bluetooth before playing a game of tennis using an actual 'court'. To play, users download a free app, run it, and serve away using the phone's camera to look at the court and hit the ball as it comes their way.
3 . Pokemon - Trading Cards
This gives users the opportunity to use cards to battle each other in a very simplistic way, that looks amazing, this could easily be used to engage consumers online to further enhance their experience.
2. Oasis
Oasis have been the latest brand to integrate the technology within its latest RubberDuckZilla campaign offering four Augmented Reality Games for users to play with, although only two currently available, the remaining two are to be tied with media partners, once again giving the technology an opportunity for the consumer get up and give it a go.
1. BMW Z4
Probably one of the sleekest uses I have seen, fitting in perfectly with the rest of the campaign. Users can turn their desk (or in fact anywhere) into a canvas for the BMW Z4 to drive around controlled by the users keyboard.
Related Posts:
Augmented Reality - Do you believe the hype?
Top 10 Augmented Reality Adveritising Campaigns… so far - PART 2
Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign
Do you remember those crazy pens you used to get with the scantily clad women standing there in a bikini, and when you click the pen their clothes disappear... no?... erm, me neither. However luckily for all those Australian beer drinkers out there, Aussie beer brand Skinny Blonde, which was launched earlier in the year, does.
As part of a new campaign for the brand a website has been created which mirrors the unique feature of the beer's label, in that the 1950s-style pin-up called Daisy's top disappears as the bottle warms up.
Upon entering the site you are greeted by six 'Skinny Blondes' of which you must select one, then with a handy thermometer, you turn up the heat until your chosen girl is so hot that she, like the label feels compelled to revel herself.
Video - Skinny Blonde Staring Game
There is also a rather interesting staring game on the site which is a lot harder than it first looks. Don't believe me? Try it yourself!
Sometimes there's no better way to start the day than to watch a random 60 second ad featuring a cowboy riding a giant bird as part of a campaign for flavoured water, and luckily for us Drench have giving us exactly that. Their new TV creative for new 'Juicy Drench' (shown below) features a rather random but excellent Pheasant Rodeo set against the music of Black Box with 'Right on Time'.
Drench - Pheasant Rodeo 'Stay on top of your game'
To mark the launch of the new campaign Drench took their giant pheasant rodeo on a trip to Covent Garden, where newly crowned Miss Great Britain, Sophie Gradon, gave recreating the ad a go (Shown below). Personally I think I prefer it, although I can't quite put my finger on why!
Drench - Miss Great Britain takes on the drench Pheasant Rodeo
The Pheasant Rodeo execution follows their previous ad which featured Brains from the Thunderbirds dancing to 'Rhythm is a Dancer' by Snap.
Drench - 'Brains'
Who would have thought water could be soooo much fun... not me that's for sure! Enjoy!
